mobil new gas grade - Primarily Petroliana Shop Talk

I have this photo:

It is advertising a new grade of mobilgas?
Pic is not very clear what is the new grade of gas? I see the mobilgas & special grades there or was the special the new grade? pic looks to be early 1950's.

What are the advertising signs on the pumps look like cardboard or paper. I'm sure they are for the new grade just never seen before anyone got one to share a pic of. I want to see the logo in the middle of it.

Also is that a clockface still in use on the right?

does look like a clockface- neat old picture..

Pump on right looks like a BOWSER 410

I don't think it would be for the introduction of Mobilgas Special as it was around well before the photo was taken. I'm sorry I am unable to see the signs very well, even when it's slightly enlarged when you go to the Imageshack site.
My initial thoughts were the signs may be advertising MobilOIL Special, which came out in 1954 or so. The pumps were just not a point of sale site for gas, but for oil and other products the companies sold. I wish I could be of more help but I'm unable to see any details on the signs, and I have a pretty big monitor!
Darin

Probably used it for kerosene / fuel oil! Seems like old gas stations always had an old outdated pump for fuels they didn't sell much of.

Tom sent me a slightly larger image & it confirmed the right pump as I stated, Bowser 410.
Couldn't get much else out of it.
Might be the New Grade is PREMIUM?

Could be Dick....I think Mobil started using that grade designation in 1962 or so.

Found this @ Wikipedia;

Quote:

In 1954, Mobil introduced a new and improved Mobilgas Special in response to trends toward new automobiles powered by high-compression engines that demanded higher and higher octane gasolines. The newest formulas of Mobilgas Special was advertised as offering "A Tune-Up in Every Tankful" due to a combination of chemicals known as the "Mobil Power Compound" which was designed to increase power, check pre-ignition ping, correct spark plug misfiring, control stalling and combat gumming up of carburetors. Later Mobil campaigns advertised Mobilgas as the "New Car Gasoline" following extensive testing during the annual Mobilgas Economy Run.

OK....so it's for the RE-introduction of Mobilgas Special, lol.

Thanks everyone.
This place is a wealth of knowledge.

Won't be anything left... isn't that the pickers car in the front? LOL LOL

I believe I know where that station is. It's still standing and still a Mobil station. There were some signs up in the attic. The owner said he wouldn't sell them and he knew what they where worth. It was a Sunoco originally. Had a NOS Sunoco from the 20's and a NOS Pegasus. I heard a couple years ago he did end up selling, I believe he got like 5K for the Sunoco and alot for the Pegasus. My dad knows him.

Can't spell tonight......

Pics Matt Need pics if still up.

Would love to see how it looks today.

How can anyone not love those old Hudsons from the 50's?

SLAM & CHOP

Nope not it.....I'll send a pic of one I was thinking about....

I used to write an article each year for "CTO" that would pinpoint the year of the pictures they used in their annual calander.

The first thing I would do is to try and identify the newest thing I could find in the picture and go from there. As someone did above, when they ID the Hudsons. Now go from here.

One more thing I would like to see you guys do, is to let us know where the station was (if you know) and maybe someone in the area will take the time to go to that location and take a picture of what it looks like today. In the picture above, while the station may be gone, the two houses behind are probably still there.

Our history may be found on the web, but someone has to put it there, we all need to contribute.

Jack Sim
jhsim@petrocollect.com

The other car in the photo is newer than the Hudson. It's either a 53 or 54 Chevy.

that looks like my old hood. where is this?