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Posted By: oldmanridge COTM December --- Atlantic - Wed Dec 05 2007 09:50 PM


According to an essay written this year by Neil McElwee a Scottsman,
named Charles Lockhart living in the Pittsburgh area had been in the
petroleum business seven years before the commercial success of the Drake
Well in 1859. Lockhard bought crude from saltwells near Tarentum and
sold it to Pittsburgh distiller who made lamp oil. by 1858 this trade
ammounted to 1200 barrels yearly. In September of 1859 he joined with
other area men to form Phillips, Frew& Co. , to drill for oil on the
Allegheny south bank.
In 1865with other partners,the company became Warden, Frew & Co., to
buy crude fro speculation and resale in Philadelphia and New York. They
build a refinery in Philadelphia called the Atlantic. Charles Lockhart
became the first President of Atlantic Refining Company.
By the 1870ís Lockhart recognized the refining industry was overbuilt and
inefficient. He devised the Pittsburgh Plan whereby the refiners in the area
would consolidate and form the National Refiners Association in May of
1872 at Titusville, Pa. In October of 1874 the refining properties owned by
Lockhart, Frew and Warden merged with Rockefellerís Standard Oil, to be
named Standard Oil of Pittsburgh and the Atlanic Refinery in Philadelphia.
Lockhart and Warden were named to the Standard Oil board of directors .
When the Sherman Antitrust Act broke up the Standaerd Trust in 1911 John
Van Dyke became the president of Atlantic Refining Co. Atlantic now had
some new problems : It didnít own any oil tankers . It had no oil wells or
pipe lines and had only three refineries in Pennsylvania.

Van Dyke developed a plan to expand from itís current domestic markets of
Deleware and Pennsylvania. As evidenced by an advertisement from 1915
the company sold gasoline directly to the consumers home in tin cans.
The foreign business had no sales force. The domestic sales ground to a
halt when the U.S. entered into WW 1 in April of 1917. 50% of the aviation
fule sent to the emerging demand from the newley form air forces was
produced at Atlanticís Point Breeze Refinery.
After the war the company focused on building up a fleet of company
owned tankers. A second part of the plan was to develop oil production
rather than relying on purchased crude By the mid 1930ís Atlantic was
producing from more than 1,000 wells in Texas, New Mexico, Kansas and
Oklahoma.
They opened a Paris office in 1919. They entered the South African, South
American and with Union Oil of Calaforina the Austrailian markets.
During the 1950ís Atlantic had a catchy jingle that went something like this,
ďFor business or pleasure
In any kind of weather
Atlantic keeps your car on the go
(fade on the go one the go)
Atlantic Refining made a go of it until 1966 when it was merged with
Richfield forming The Atlantic Richfield Co aka ARCO
The Alantic brand emerged in 1985when John Deuss bought the Atlantic
properties from ARCO and formed Atlantic Petroleum B.V. a netherlands
holding company. In 1988 Sun Company bought it and eventually desolved
it into Sunoco.

edit to insert Atlantic COTM banner image

[This message has been edited by Oldgas (edited 12-05-2007).]
Posted By: oldmanridge Re: COTM December --- Atlantic - Wed Dec 05 2007 09:51 PM
OK it worked I'll have some PICS soon
Posted By: kmann Re: COTM December --- Atlantic - Wed Dec 05 2007 10:51 PM
POSTING THESE PICS FOR STEVE..

Posted By: kmann Re: COTM December --- Atlantic - Wed Dec 05 2007 10:53 PM
Posted By: kmann Re: COTM December --- Atlantic - Wed Dec 05 2007 10:54 PM
Posted By: kmann Re: COTM December --- Atlantic - Thu Dec 06 2007 12:55 AM
from the kmann collection...



Posted By: Jack R Re: COTM December --- Atlantic - Thu Dec 06 2007 01:15 AM
From my collection


Posted By: Jack R Re: COTM December --- Atlantic - Thu Dec 06 2007 01:21 AM






[This message has been edited by Jack R (edited 12-05-2007).]
Posted By: kmann Re: COTM December --- Atlantic - Thu Dec 06 2007 02:07 AM
more from the kmann...

Posted By: whiteflash Re: COTM December --- Atlantic - Thu Dec 06 2007 09:26 PM
WhiteFlash Collection

Posted By: Tokheim Re: COTM December --- Atlantic - Fri Dec 07 2007 10:36 AM
Thanks for doing the COTM OldManRidge!
Whiteflash, you got globes man, nice!
Here's my Atlantic stuff.




Still not sure if the red Imperial sign is Atlantic or not.

Tok likes Atlantic!


[This message has been edited by tokheim (edited 12-07-2007).]
Posted By: Jack R Re: COTM December --- Atlantic - Fri Dec 07 2007 04:23 PM
Two cans I have.







[This message has been edited by Jack R (edited 12-07-2007).]
Posted By: oldmanridge Re: COTM December --- Atlantic - Fri Dec 07 2007 06:25 PM
RE: the red Imperial sign the script looks the same as on the pump signs I wonder if it is the sign used at the tank fill area so the tanker driver would know where to pu the Imperial. BTW I had never seen pump sign with the blue Atlantic logo. Any one know which was the most used blue or red?
Posted By: wfort39663 Re: COTM December --- Atlantic - Fri Dec 07 2007 08:20 PM
A group of Atlantic pump signs on my wall.
Posted By: theChandlers Re: COTM December --- Atlantic - Sat Dec 08 2007 01:18 PM
Here's a couple of items we have

Posted By: theChandlers Re: COTM December --- Atlantic - Sat Dec 08 2007 01:25 PM
one more
Posted By: Tokheim Re: COTM December --- Atlantic - Sat Dec 08 2007 01:31 PM

This is about 45 min. away from me, the guy put my name on "the list" 1.5 -2 years ago. Not getting any less rusty I'm sure.
Posted By: Tokheim Re: COTM December --- Atlantic - Sat Dec 08 2007 01:45 PM
...And these pictures are from the Simpler Times Museum in PA.



Good stuff from everybody.
Posted By: whiteflash Re: COTM December --- Atlantic - Sat Dec 08 2007 03:39 PM
Whiteflash Collection











Posted By: whiteflash Re: COTM December --- Atlantic - Sat Dec 08 2007 03:44 PM
Whiteflash Collection








Posted By: Savinsam Re: COTM December --- Atlantic - Sat Dec 08 2007 07:24 PM
Hey guys, great Atlantic items. For my restoration purposes, what years did Atlantic use the "White Flash" & "Hi-Arc" products promotions? Sam
Posted By: whiteflash Re: COTM December --- Atlantic - Tue Dec 11 2007 09:00 PM
Sam,

Whiteflash and Hi-Arc were used in the mid 1930's - early 1950's.
Posted By: kmann Re: COTM December --- Atlantic - Wed Dec 12 2007 12:21 AM
POSTING THESE FOR STEVE...





Posted By: kmann Re: COTM December --- Atlantic - Wed Dec 12 2007 12:23 AM


Posted By: DuceCpe Re: COTM December --- Atlantic - Wed Dec 12 2007 12:34 AM
Man this is some nice stuff.. I haven't seen much Atlantic stuff out west.. I sure hope somebody else steps up and continues COTM!!!! Hate to loose out on all this great stuff..

Ric
Posted By: CJ Re: COTM December --- Atlantic - Mon Dec 17 2007 02:44 AM










A UNIQUE PROMOTIONAL PIECE.......CJ
Posted By: Mac Re: COTM December --- Atlantic - Tue Dec 18 2007 01:26 AM
My restored Wayne 60 in Atlantic HI-ARC. My first serious restoration.



Mac
Posted By: Tokheim Re: COTM December --- Atlantic - Wed Dec 19 2007 09:53 PM
All super!! Love the 60's/and covet the 866's!
Here is another picture from the Simpler Times Museum.


HAGD
Posted By: kmann Re: COTM December --- Atlantic - Fri Dec 21 2007 03:10 AM
Posted By: Scott Baselt Re: COTM December --- Atlantic - Sun Dec 23 2007 09:08 PM
This is the only Atlantic item I have

Posted By: Boxcar2282 Re: COTM December --- Atlantic - Sat Dec 29 2007 02:06 AM
Can someone post a pic for me? I'm Technologicaly Disadvantaged
Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 02:13 AM
yup... i'll try... kmann45@yahoo.com
Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 02:31 AM
Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 02:32 AM
Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 02:36 AM
Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 02:48 AM
Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 02:56 AM
Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 03:16 AM
gettin' these on for BOXCAR....



Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 03:20 AM


Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 03:25 AM
and this.....

Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 03:36 AM
Posted By: kmann Re: COTM December --- Atlantic - Sat Dec 29 2007 04:08 AM
Posted By: Boxcar2282 Re: COTM December --- Atlantic - Sat Dec 29 2007 03:36 PM
Thanks Kmann
Posted By: puregas Re: COTM December --- Atlantic - Wed Jan 02 2008 03:11 AM
Late again,but here are my Atlantic items.
Love the Ford N.C.(no chatter)!


Five gallon can.

That's all!Pat.
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