...uh...guys, if it
were all original in that condition, of course I wouldn't suggest repainting it, I'd clean it up like Kevin suggested...but it's NOT all original...someone repainted the lettering by hand...the lettering goes all the way down the side (see the two small holes on either side of the 'E' in 'GASOLINE'? Looking at the picture in Jack Sim's first gas pump book, page 109, it looks like those are for an ID tag, which isn't there)...now, that image is of a Bowser 99, and it looks like Tokheim's pump is a 97 - but it seems likely that Bowser would have used the same water transfer for both pumps, and the ID tag would have been in the same place on both pumps...
...I was wrong on the color of the lettering, it's white and not gold...but it's been repainted...Thornton Beroth has one of these in his museum, that's all original (still mounted on the original shipping pallet!), it's either a 99 or a 97...the lettering on that one is all original and 'still there' to the point where it could be used to make replacements...