not sure my friend used to run one of the oldest station here in town he don't know where he got them from ? maybe someone knows what they were used for

There sales brochures/adds. Like the Oldsmobile one.

What is "cartbord"? Never heard of it.

Many of them match old ads I have.

Jack Sim

Some look like ads right out of the magazines of the era.

It is possible that some were also printed on thin cardboard and distributed in dealer ad packets to put in windows/on counters as they could be put in a standardized frame that allowed ads to be switched out.

magazine ads stuck to a piece of cardboard, no mystery here

were magazines this long 15inchs long and 10inchs wide, ,
maybe they are ads I look at it closer and its not cardboard its a off white thin backing ... it say s branches in all principal cities : dealers everywhere , pioneer builders of valve-in-head motor cars , 26 different one some look painted

There were big format magazines, ones people are familiar with still today and others that didn't last more than a few years. Country Gentlemen was one in which you'd find such early ad material.

And to disagree directly with Neil, if you look at the pictures close you'll see thick borders on most and no tell-tale signs of page numbers/magazine names. I actually have some original magazine spreads I bought earlier this year from the same era... easy for me to see these are not the same as those.

Do a search under "Floyd Clymer"
He used to reprint old ads in the 50's and offer them up in sets.
He usually marked them as reprints though.
I'm guessing these are reprints on heavy poster board , offered as a premium give away , or collect a set promotion.

this is just for the grammar professor. cartbord ogas pedroleum atomabil.

juvenile and grammatically incorrect

that was intended for you , it was for your ego i noticed you were were running low !!! EGO POWER

Look at some old magazines, nearly all I have, and it's a lot, left page numbers and mag names off full page ads. Just because you "you have some originals" doesn't make you an expert. Thick borders mean nothing, depends on the quality of the mag they came from. The premise supposed by the OP that these were somehow distributed and placed in a frame is far fetched to say the least. Multiple car companies working together to get someone to put a tiny ad in their window? I don't think so. I guess it's been long enough since the 60's and 70's that people think the repo stuff from then is real. Someone mentioned Clymer, he was reproducing stuff since the 40's. They may be something special to someone but I doubt it and "picker's postulation" (patent pending) doesn't change that.

Someone needs to see the shoulder chip specialist.

I make my living by seeing value where others can't/won't/don't. I see value in these and know others who appreciate a collection of displayable automotive advertising whether original or old repro. Framed ads can bring $20-50/ea even for reproductions. Ephemera is a lucrative part of many areas of collecting.

Thanks to the OP for sharing some interesting ephemera with us.

JUMP & Buy.
Sure WISH oldgas would Return to it's ROOTS of Only a Petro site [yada yada I know this IS the NON PETRO Forum [should have been called "All other **** Thread"]-]


Lucrative selling to Decorators.

Don't be silly Paul, no chip here, is that what you think when someone corrects you? You were wrong, happens to all of us, don't let ego get in the way of common sense. I've been in the HCCA for 30 years and collecting for 40 plus, I have some knowledge about this stuff. There may be some nominal value, never said there wasn't. Ads are great for some collectors, I have some too. My point was that these are not anything mysterious and certainly have nothing to do with an agreement between car companies for a uniform size for display, think about it, there have been over 5000 different American car companies, all fiercely competitive, again use common sense to figure it out. You should buy them and frame them, sounds like you know the market and that's a good thing.

i will look them up

Neil... I suggest you re-read the posts

You state "...The premise supposed by the OP that these were somehow distributed and placed in a frame is far fetched to say the least. Multiple car companies working together to get someone to put a tiny ad in their window? I don't think so. I guess it's been long enough since the 60's and 70's that people think the repo stuff from then is real. Someone mentioned Clymer, he was reproducing stuff since the 40's. They may be something special to someone but I doubt it and "picker's postulation" (patent pending) doesn't change that"

First, OP(original post) made no mention of use but was asking about them!

Second, no where was it stated car companies were working together. Rather I was speaking of an Ad company creating a unified size for advertising purposes.

Third, like so many things what one person finds special someone else may not but you take the opportunity to decry the nature of a pickers role in finding something of value in an item.

I love the term "nominal" you use, it is meaningless.

I also like your phrase "these are not anything mysterious and certainly have nothing to do with an agreement between car companies for a uniform size for display"

Apparently the OP had questions about these, so to he and his friend they can be mysterious.

And as already said, you seem to jump the gun to think a statement was made there was some agreement among car companies for standardization when no such statement was made. Merely the insight that these are on cardstock/board and not simply cut-n-paste magazine ads, which lends them to being put in a frame where they could be changed out at interval. By the way, that technique has been employed by many businesses for most of the 20th century in varying media.

Since I already have some framed I don't have the need at the moment for more and yes I'm very happy to know the market... thanks.

I hope reinat's friend frames them up and enjoys them.

Someone wholeheatedly agrees with himself.

I agree with Neil.

Jim

My mistake Paul, I give you full credit for that idea. It was an ad company that came up with the idea for framed ads, lets go back and see how that might have worked.

Johnny had an idea, interchangeable framed ads, he forms Johnny's Framed Advertising and makes an appointment with Mr Schlotsky, advertising manager for the ABC Auto Company.

Johnny: Good morning Mr Schlotsky, thanks for giving me the opportunity to help you with selling your fine cars

Schlotsky: Ok Johnny my boy, dazzle me!

Johnny: All I need from you is a 10 by 14 ad mounted on stiff paper, I will supply the frame.

Schlotsky Sounds fine Johnny, how much will it cost and where will my ad be displayed?

Johnny: A mere $20 to $50. We will distribute dealer ad packets to put in windows/on counters and they could be put in a standardized frame that allowed ads to be switched out

Schlotsky: So my ad could be switched out at any time?

Johnny: Yes isn't it brilliant!!??

Schlotsky thought long and hard about this, Johnny knew he'd become the king of switchable framed advertising, Schlotsky finally drew a breath and replied.

Schlotsky: Johnny my boy, you're an *****, get out of my office and don't come back. Why would anyone pay you to float their ad?? Ridiculous!

Johnny left crestfallen with moisture threatening to drip down
his cheek, if only he had been a vampire and lived until 2013 he could see his theory proved out, thousands of framed advertisements listed for sale on internet auction sites with a staggering 2 to 3% in sales. Empires were built, fortunes amassed all born from a humble idea.
The end



Nominal: A very small amount.
That is according to Webster, I bow to their superior knowledge

Schlotsky; So Johnny, what keeps MY adv in the frame when Mr. Ford wants his adv in the window frame?

Johnny; Well sir, if you pay the higher rate I'll make sure your adv is on permanent display. OH, by the way here is all the other adv's I was paid to display that you can do w/ as you please
[Mr Schlotsky filed them in his attic to be found 80+yrs later].

Nailed it!

Any ways , Mr Dick im sorry someone was mean to you growning , up .. let it go , lifes good ..... I have a lot more stuff to post , we got old car manuls oops , all kinds of odds and ends , cleaning out a storge ill post them as soon as I can k