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#783131 Thu Nov 03 2022 04:10 PM
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Looking at older service stations and pumps pictures online, appears there were two primary shades of Shell Yellow paint.
Does anyone have a timeline of when they used the more mustard/darker yellow VS. brighter yellow shade?

More specifically, in the mid 50's did they us one vs the other or was it up to a station owner or Shell distributor in a given region?

Any info would be great and if you have an original painted Shell pump, be great to see a few photos including brand and year if known...

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smokey1 #783190 Fri Nov 04 2022 05:50 AM
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Got the yellow matched from my sign

A9D52982-8191-4ED9-9BF4-775393AC65C5.jpeg 1E6B86A4-348F-4221-A5CD-4C076F45CC99.jpeg
smokey1 #783197 Fri Nov 04 2022 09:18 AM
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paint code for early shell mustard yellow - .. ... cool

1aaaasheyelcd.PNG 1aaaasheyelpt.PNG 1aaaasheyelear.PNG 1aaaasheyellat.PNG
Last edited by advertologist; Fri Nov 04 2022 09:27 AM.

RANDY
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smokey1 #783198 Fri Nov 04 2022 12:51 PM
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Great info and pix! Thank you. Keep them coming.
Any thoughts on specific years Shell used this darker yellow which I love btw. vs bright or pale yellow if you will.

Did look thru an older gas pump guide with color illustrations yet it’s unclear if there was a cut off at x-year or if station owners/regional distributors got to choose which paint scheme.

From a business point of view would think large corporation would have strict guidelines with regards to marketing campaigns and brand “image”. Continuity across brand and regions, but I certain could be wrong.

Given so many independent station owners and being practical, maybe they painted using what they had or pump resellers repurposed their inventory when stations switched brands at a specific gas station.

Can paint it what I want, but for me it’s painting more in spirit for a 54-56 Tokheim w/Shell colors.

Automotive paint is expensive.
Buy once, cry once..

smokey1 #783204 Fri Nov 04 2022 05:31 PM
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54-56 would be a different color than I provided, I think the sign is dated 1942

smokey1 #783205 Fri Nov 04 2022 06:09 PM
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Dated sign in 40’s and visual color info.
Now we are getting somewhere.
Thank you cggas

Last edited by smokey1; Fri Nov 04 2022 06:11 PM. Reason: Auto spell checker changing cggas spelling
smokey1 #783206 Fri Nov 04 2022 06:33 PM
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The PPG paint store I used to go to would have multiple colors for Shell or whatever company really, usually it was for their fleet vehicles anyway, and not there signs necessarily. I think matching off the decal or the sign is the way to go. Handy to have a paint chip book for one of the larger paint companies, we have a Sherwin-Williams chip book we look at pretty frequently to match. We are finding the auto paint stores dont seem to be able to match paints anymore.


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smokey1 #783246 Fri Nov 04 2022 08:55 PM
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That is a really good idea.

smokey1 #783248 Fri Nov 04 2022 09:45 PM
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Found these pictures.

91248ee8-8efc-11e6-97c0-eadcc11837f4.jpg images.png
smokey1 #783249 Fri Nov 04 2022 10:07 PM
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These pumps are in original 50s paint and decal scheme (pre 57).

HPIM1543.JPG HPIM1546.JPG

I likeShell [Linked Image from imagizer.imageshack.com]
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smokey1 #783254 Sat Nov 05 2022 10:09 AM
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Hi Matt excellent pumps! Wow
Questions:
From your eyes would these be more bright yellow or have some orange or mustard tint?
Asking as sometimes camera flash can lighten or change image. So your first -person perspective please.

Second, was the red paint on the pump base original or do you see any black paint peeling thru?
Asking as I have seen several with black painted base while others look like a vintage 2nd paint/repaint sometime during the pump service station life.

Last edited by smokey1; Sat Nov 05 2022 10:17 AM. Reason: Auto spell check changing my word!
smokey1 #783298 Sat Nov 05 2022 08:38 PM
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I have never seen a unrestored Shell pump with a black base. They were red. I would not call my pumps bright yellow but they do not have an orange tint. In the 60s and 70s they did use a bright yellow. Here is a close up picture. You can see the orange yellow where the paint is chipped.

IMG_1070.jpg

I likeShell [Linked Image from imagizer.imageshack.com]
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smokey1 #783328 Sun Nov 06 2022 07:18 PM
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Matt helped me with the correct colors for my pump. He knows his Shell colors….


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smokey1 #783423 Mon Nov 07 2022 09:25 PM
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Matt, Great up close picture. Thank you.
Really shows the difference between yellow shades and super helpful.
Now I know what to get mixed up.

smokey1 #783426 Mon Nov 07 2022 11:07 PM
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Thanks for all the info here. This has been something i have been eagerly trying to figure out for my own restoration work as my pump has at least 2 shades of yellow within the layers. Seems like the colour changes depending on what year/decade your looking for and what part of the continent!
The other thing i am trying to figure out is the red.

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