Wow, thanks for the help guys! I may smooth it, but I'm kind of with tom on this one for right now. The base was probably the best part of the pump, for the shape that it was in.
LAWFISH, this may kill you to think about, but right now I have no access to a space to paint my pump the right way. My panels now are covered in Valspar rattlecan enamel. I really like the way that Valspar enamels (over other spray cans) finish up over the metal. They dry a lot quicker than Rustoleum and Krylon. I will check the primer out for sure, though. I've used bondo, and you're right, it's just the only filler out there that has a familiar name. Makes all other fillers seem like worthless efforts, but they aren't. I did use Bondo's finishing cream compound on my GB 96C's top and it did OK. I don't trust it to put the pump outside without blistering problems, though.