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Kendall Logo Change #160171
Sun Nov 15 2009 05:45 PM
Sun Nov 15 2009 05:45 PM
Joined: Nov 2009
Posts: 1
El Cajon, CA USA
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Fishwacker Offline OP
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Fishwacker  Offline OP
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Joined: Nov 2009
Posts: 1
El Cajon, CA USA
Hi All. I'm hoping someone will have the answer to a question I've had for some time. It involves the Kendall 2 finger logo change. The early logo had a very graphic & detailed hand illustration, while the later logo has a somewhat generic or simplistic design. You Kendall guys will know what I'm talking about. Can anyone tell me when the change occurred? Possibly why?
Thanks for any help you can provide.

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Re: Kendall Logo Change [Re: Fishwacker] #160174
Sun Nov 15 2009 06:12 PM
Sun Nov 15 2009 06:12 PM
Joined: Mar 2004
Posts: 948
Sunbury, PA, USA
lordparaffin Offline
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lordparaffin  Offline
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Sunbury, PA, USA
Sometime in the very early 70's appears to be when Kendal made the change. The first quart cans to show the more modern look are from around '70-'73 although I'm not completely certain of this so someone correct me if I'm wrong here. Like most companies in any industry, keeping a fresh modern image with updating of logos has always been a practice......not always for the better in my mind. Sometimes the old logos are so graphic that over time, they become more and more costly to produce on modern items as prices to produce those items continue to become more costly. Advertising after all, isn't cheap these days.


........Dave
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Re: Kendall Logo Change [Re: lordparaffin] #160202
Sun Nov 15 2009 08:52 PM
Sun Nov 15 2009 08:52 PM
Joined: Nov 2004
Posts: 9,346
Oneida IL USA
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gasoildude Offline
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gasoildude  Offline
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Oneida IL USA
I would say 70s. Although I think they used the 2 finger logo on a smaller scale like on cans.


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Re: Kendall Logo Change [Re: gasoildude] #160217
Mon Nov 16 2009 01:54 AM
Mon Nov 16 2009 01:54 AM
Joined: Dec 2002
Posts: 656
Michigan
Dave Rowlison Offline
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Dave Rowlison  Offline
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Posts: 656
Michigan
This is only a guess but the 2 finger symbol was to remind you to change your oil every 2,000 miles which was the practice at that time. As longer life oil & engine improvements came that changed.

Kendall also avertised themselves as the "asked for motor oil".
Many gasoline brands didn't allow there dealers to have other brands of oil on the island display rack. So a customer would have to ask for Kendall which the dealer had to keep inside the station.

Dave

Re: Kendall Logo Change [Re: Dave Rowlison] #160303
Mon Nov 16 2009 04:37 PM
Mon Nov 16 2009 04:37 PM
Joined: Mar 2004
Posts: 948
Sunbury, PA, USA
lordparaffin Offline
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lordparaffin  Offline
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Posts: 948
Sunbury, PA, USA
The 2 fingers logo was exactly that, a representation and reminder of the 2000 mile oil change rule. The logo stuck even though in time, the amount of time between changes increased with better grades of oil.


........Dave
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