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Texaco black T vs white T #18236
Fri Mar 24 2006 10:03 PM
Fri Mar 24 2006 10:03 PM
Joined: Jun 2005
Posts: 2
Mesa, AZ
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Ryne Offline OP
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Mesa, AZ
I have been told that Texaco outlined the "T" in thier signs only in white after WWII and it was only in black prior to WWII. I have a couple of pump signs that are dated 1940, both have the T outlined in white. Books I have looked at show 1940 signs with the T outlined in white.

Can someone help me out and tell me when Texaco used the black and the white outline and if the signs I have are correct??

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Re: Texaco black T vs white T #18237
Fri Mar 24 2006 10:53 PM
Fri Mar 24 2006 10:53 PM
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Posts: 485
El Dorado Hills, CA
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Pablo Offline
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Re: "I have been told that Texaco outlined the "T" in thier signs only in white after WWII and it was only in black prior to WWII."

That is the generally accepted dating of the Texaco "T". However, there was apparently a long transition period between the two versions of the "T" that even knowledgeable Texaco collectors cannot explain. For example, I once had a Texaco 8 inch lubester sign with a white outlined "T" dated "3-9-41" (see attached photo).

Bottom line, evaluate your sign on how it's made not the date.

Paul



[This message has been edited by Pablo (edited 03-25-2006).]

Re: Texaco black T vs white T #18238
Sat Mar 25 2006 06:05 AM
Sat Mar 25 2006 06:05 AM
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Posts: 2,414
Stockton NJ USA
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5 quart Online content
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Stockton NJ USA
Hi Most Texaco signs etc That I have seen changed about 1937-1938 to white outlined T- Most everything was changed over before war- hope this helps- any 5 qt cans for sale?? thanks don

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Re: Texaco black T vs white T #18239
Sat Mar 25 2006 06:21 AM
Sat Mar 25 2006 06:21 AM
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Clarksville, Tn. USA
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Gary Drye Offline
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Taken from my Texaco reference book:

"Replacement of the black border with the white border was gradual, beginning in 1936 on identification signs and progressing through 1945 on smaller items".

Re: Texaco black T vs white T #18240
Sat Mar 25 2006 08:55 AM
Sat Mar 25 2006 08:55 AM
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Posts: 485
El Dorado Hills, CA
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Pablo Offline
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Gary,
Which book are you referring to? Thanks.

You would be surprised at how many "knowledgeable" Texaco collectors believe that WWII was the transition time of the "T". And of course, very few porcelain signs were produced during the war.

Paul

Re: Texaco black T vs white T #18241
Sat Mar 25 2006 09:04 AM
Sat Mar 25 2006 09:04 AM
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Clarksville, Tn. USA
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Gary Drye Offline
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Paul, the book is "Texaco Collector's Guide" by Benjamin and Henderson.

Re: Texaco black T vs white T #18242
Sat Mar 25 2006 09:47 AM
Sat Mar 25 2006 09:47 AM
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Butte, Montana USA
Alex Offline
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I don't know if this is true or an urban legend, but somewhere I thought I read that the change from black to white outlining came as a result of studies and customer focus groups and that women, in particular, preferred the white outline to the black. I need to hit the reference books. Anyone else ever hear that?


Alex
Looking for Texaco and Power Gasoline items
Re: Texaco black T vs white T #18243
Sat Mar 25 2006 10:02 AM
Sat Mar 25 2006 10:02 AM
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El Dorado Hills, CA
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Pablo Offline
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Thanks, Gary. I have the "Texaco Collector's Guide" and can't find that reference. However, on page 50 in discussing the Texaco 8 inch "white border" round signs (1943-1968) is this comment: "The earliest dates to appear on these signs are 1943 or 1944". Note my photo above of the 1941 sign. When I found this sign, a well known Texaco collector was surprised at that early date for the white "T".

We know the 72" white outlined "T" identification signs first appeared in 1936. It looks to me that Texaco phased out the black outlined "T" over a long period of time, perhaps by region or decision by local management. Who really knows with such a large company which probably had it's own huge bureaucracy even in that day??

Paul

Re: Texaco black T vs white T #18244
Sat Mar 25 2006 11:14 AM
Sat Mar 25 2006 11:14 AM
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Clarksville, Tn. USA
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Gary Drye Offline
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Paul, look on page 7 "How to Use This Book For Reference". Right side column, 3rd paragraph from the bottom. "Black Border and White Border 'T' ".

Re: Texaco black T vs white T #18245
Sat Mar 25 2006 05:07 PM
Sat Mar 25 2006 05:07 PM
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Saline, Mi USA
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blacktee Offline
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Saline, Mi USA
LET'S GO WITH GARY DRYE... IF YOU LOOK AT THE SMALL RECTRANGLE HOME LUBRICANT CANS(HOUSES AND TREES) THEY USED A BLACK TEE ALL THE WAY UP TO 1959. THE CANS AFTER THAT RUN WERE WHITE TEES AND HAD TEXACO INC ON THEM NOT THE TEXAS CO.

DOUG


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