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#257282 Fri Jun 03 2011 04:44 AM
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...sure looks like an old clock with a new face to me...the font at the bottom, used for the 'Pam Clock Company' type, is Helvetica...I'm all but positive it should be a different font...

...any thoughts?

http://cgi.ebay.com/Vintage-Richfield-gas-oil-service-station-clock-sign-/270756186829


Looking for better Gulf items: signs, globes, cans and paper - especially porcelain Gulf flanges, and Gulf A-38 & A-62 ad glass...
gulfiend! #257300 Fri Jun 03 2011 06:39 AM
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No expert but, all the pams I sold read "Brooklyn 1, NY" at the bottom and the font is not right at the bottom either. No copyright symbol either.

DSC04083resize.jpg
Last edited by always lookin; Fri Jun 03 2011 06:39 AM.
always lookin #257326 Fri Jun 03 2011 11:08 AM
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that isn't even Helvetica - it's Grotesque*. Note the shape of the stem of the letter "R".

*yes, that is what the font is called. it's about the least grotesque font out there, but that is its name.

Grotesque, the font, was invented in 1911, so it is plausible, but what is less plausible is the horizontal stretching by about 40%, which is evident not only in the new width, but also the fact that the stroke thickness is much more on vertical strokes than on horizontal ones.

Stretching a font like that is extremely difficult to do with older projection systems, but very, very easy to do digitally.

I don't know anything about clocks, but I do know fonts and digital design and that copyright blurb screams "digital".

Last edited by agentsteel53; Fri Jun 03 2011 11:17 AM.

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