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Richfield clock... #257282
Fri Jun 03 2011 04:44 AM
Fri Jun 03 2011 04:44 AM
Joined: Jul 2005
Posts: 5,053
Raleigh, North Carolina
gulfiend! Offline OP
Veteran Member
gulfiend!  Offline OP
Veteran Member
Joined: Jul 2005
Posts: 5,053
Raleigh, North Carolina
...sure looks like an old clock with a new face to me...the font at the bottom, used for the 'Pam Clock Company' type, is Helvetica...I'm all but positive it should be a different font...

...any thoughts?

http://cgi.ebay.com/Vintage-Richfield-gas-oil-service-station-clock-sign-/270756186829


Looking for better Gulf items: signs, globes, cans and paper - especially porcelain Gulf flanges, and Gulf A-38 & A-62 ad glass...
Re: Richfield clock... [Re: gulfiend!] #257300
Fri Jun 03 2011 06:39 AM
Fri Jun 03 2011 06:39 AM
Joined: Jan 2011
Posts: 1,187
Pa.
A
always lookin Offline
Veteran Member
always lookin  Offline
Veteran Member
A
Joined: Jan 2011
Posts: 1,187
Pa.
No expert but, all the pams I sold read "Brooklyn 1, NY" at the bottom and the font is not right at the bottom either. No copyright symbol either.

DSC04083resize.jpg
Last edited by always lookin; Fri Jun 03 2011 06:39 AM.
Re: Richfield clock... [Re: always lookin] #257326
Fri Jun 03 2011 11:08 AM
Fri Jun 03 2011 11:08 AM
Joined: Mar 2009
Posts: 172
San Diego, CA
agentsteel53 Offline
Petro Enthusiast
agentsteel53  Offline
Petro Enthusiast
Joined: Mar 2009
Posts: 172
San Diego, CA
that isn't even Helvetica - it's Grotesque*. Note the shape of the stem of the letter "R".

*yes, that is what the font is called. it's about the least grotesque font out there, but that is its name.

Grotesque, the font, was invented in 1911, so it is plausible, but what is less plausible is the horizontal stretching by about 40%, which is evident not only in the new width, but also the fact that the stroke thickness is much more on vertical strokes than on horizontal ones.

Stretching a font like that is extremely difficult to do with older projection systems, but very, very easy to do digitally.

I don't know anything about clocks, but I do know fonts and digital design and that copyright blurb screams "digital".

Last edited by agentsteel53; Fri Jun 03 2011 11:17 AM.

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