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#257282 - Fri Jun 03 2011 06:44 AM Richfield clock...
gulfiend! Offline
Veteran Member

Registered: Fri Jul 01 2005
Loc: Raleigh, North Carolina
...sure looks like an old clock with a new face to me...the font at the bottom, used for the 'Pam Clock Company' type, is Helvetica...I'm all but positive it should be a different font...

...any thoughts?

http://cgi.ebay.com/Vintage-Richfield-gas-oil-service-station-clock-sign-/270756186829
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#257300 - Fri Jun 03 2011 08:39 AM Re: Richfield clock... [Re: gulfiend!]
always lookin Offline
Veteran Member

Registered: Mon Jan 31 2011
Loc: Pa.
No expert but, all the pams I sold read "Brooklyn 1, NY" at the bottom and the font is not right at the bottom either. No copyright symbol either.


Attachments
DSC04083resize.jpg




Edited by always lookin (Fri Jun 03 2011 08:39 AM)

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#257326 - Fri Jun 03 2011 01:08 PM Re: Richfield clock... [Re: always lookin]
agentsteel53 Offline
Petro Enthusiast

Registered: Mon Mar 23 2009
Loc: San Diego, CA
that isn't even Helvetica - it's Grotesque*. Note the shape of the stem of the letter "R".

*yes, that is what the font is called. it's about the least grotesque font out there, but that is its name.

Grotesque, the font, was invented in 1911, so it is plausible, but what is less plausible is the horizontal stretching by about 40%, which is evident not only in the new width, but also the fact that the stroke thickness is much more on vertical strokes than on horizontal ones.

Stretching a font like that is extremely difficult to do with older projection systems, but very, very easy to do digitally.

I don't know anything about clocks, but I do know fonts and digital design and that copyright blurb screams "digital".


Edited by agentsteel53 (Fri Jun 03 2011 01:17 PM)
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