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Gilmore-Richfield-Hancock Station - Northern CA #268010
Sat Aug 13 2011 11:46 PM
Sat Aug 13 2011 11:46 PM
Joined: Dec 2008
Posts: 1,152
Bay Area, CA
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henlovestoys Offline OP
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Couple of months ago, I paid a visit to a toy dealer. While going through the toys he had for sale, I noticed a photo of a gas station laying around a toy cabinet.
I asked Dave if he knew where the gas station was. Dave told me: "yes, it is my girlfriend's uncle in the picture & the station was on Washington street in San Leandro, CA".

Selling 3 brands in one station? Was this a normal practice then?



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Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: henlovestoys] #268020
Sun Aug 14 2011 05:41 AM
Sun Aug 14 2011 05:41 AM
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Posts: 217
Mishawaka, IN USA
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ryanfair Offline
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Mishawaka, IN USA
And Shell, Veedol, and Quaker State oil. Neat picture.

Ryan


WANTED: Lonzo Oil, Pacer, Super Par Items
Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: henlovestoys] #268026
Sun Aug 14 2011 06:23 AM
Sun Aug 14 2011 06:23 AM
Joined: May 2011
Posts: 358
Arizona
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azjockey Offline
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Arizona
Yes back in the days during and after the big depression most of the fuel companies competed hard to show their names.It was very common to see more than one brand at location. Sure do wish they would compete today with pricing wars again.

Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: azjockey] #268035
Sun Aug 14 2011 07:38 AM
Sun Aug 14 2011 07:38 AM
Joined: Sep 2007
Posts: 12,249
So. Ca.
advertologist Offline
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So. Ca.
the proprietor must of lived next door as all the curb signs are in front of his house..


RANDY
Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: advertologist] #268040
Sun Aug 14 2011 08:07 AM
Sun Aug 14 2011 08:07 AM
Joined: Jul 2002
Posts: 1,947
Shady Cove, Oregon (outside Me...
oltoydoc@vintagegas.com Offline
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"Independent dealers" (those that actually owned their own stations) could sell what ever brand(s) they wished. There are lots of old photos out there showing multiple brands on pumps in the same station.

Thanks to advertising, customers began asking for particular brands. Thus began customer loyality. Pretty soon, the oil companies realized that they had the power to set the rules. So, if your customers were asking for Texaco, and you wanted to sell Texaco, you signed a contract stating that you would "only" sell Texaco. or Shell etc.

This is why when you get an old pump, and start stripping it, you'll usually notice several different decals.

Of course, another reason for the multiple decals would have been when the station owner changed out his pumps, for new ones, the old ones would be sold to who ever needed a working pump.

A different station, for farm use, or even a company that had a fleet of service trucks.


Don "oltoydoc" Sherwood
oltoydoc@vintagegas.com
(310)415-9562 Cel.
Vintage Gas
Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: oltoydoc@vintagegas.com] #268052
Sun Aug 14 2011 09:09 AM
Sun Aug 14 2011 09:09 AM
Joined: Dec 2008
Posts: 1,152
Bay Area, CA
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henlovestoys Offline OP
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Thanks to azjockey & Don for the education. Very interesting history behind the 3-brand stations. It must have been a big challenge to be able to manage those stations: 3 separate tanks!

BTW, I tied to purchase the photo but Dave told me that his girlfriend would NEVER sell it. I do respect her decision because of the family history behind it. I asked Dave if I could get a professional scan of it . Dave agreed. So, I had it scanned and the image is good enough for a maximum print size :11x17. I would prefer mine on CANVAS. The cost for CANVAS is higher than normal PHOTO PAPER since stretching is required before it is framed.

I told Dave I would provide additional prints should he decides to sell them on-line. Dave will offer the prints on PHOTO PAPER only. Price has not been set!

Last edited by henlovestoys; Sun Aug 14 2011 09:12 AM.
Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: henlovestoys] #268075
Sun Aug 14 2011 12:04 PM
Sun Aug 14 2011 12:04 PM
Joined: Nov 2007
Posts: 995
Lake of the Ozarks, MO
GILMORE Offline
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Lake of the Ozarks, MO
Nice photo, Henrik. Thanks for sharing it.

You'd also find these "multi" brand stations in rural areas and in "pass through" towns in the 20s and 30s, that highways went through.

I am told, this station in Holy City, CA, sold 10 different brands. On the canopy it says, "NAME YOUR GAS OR OIL - WE HAVE IT." Like Don said, "Thanks to advertising, customers began asking for particular brands."

ca_holycitya.jpg

I collect Gilmore Oil Co. stuff, and other west coast brands...
Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: GILMORE] #268078
Sun Aug 14 2011 12:15 PM
Sun Aug 14 2011 12:15 PM
Joined: Dec 2008
Posts: 1,152
Bay Area, CA
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henlovestoys Offline OP
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Gilmore,

Thanks for the great photo & the explanation.
Wow, 10 BRANDS! cool

My choice of gas then: Gilmore! This way, I could get a good look at the RED LION LENSE while pumping gas!

Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: henlovestoys] #268082
Sun Aug 14 2011 12:32 PM
Sun Aug 14 2011 12:32 PM
Joined: Sep 2007
Posts: 12,249
So. Ca.
advertologist Offline
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the storage tanks underground must of been small..


RANDY
Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: advertologist] #268084
Sun Aug 14 2011 01:06 PM
Sun Aug 14 2011 01:06 PM
Joined: Nov 2001
Posts: 1,708
Near Tracy Rock
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huskybob Offline
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Near Tracy Rock
Seems like a lot of the tanks back in the day were 550's or 300's.

Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: henlovestoys] #268475
Tue Aug 16 2011 06:48 PM
Tue Aug 16 2011 06:48 PM
Joined: Dec 2002
Posts: 657
Michigan
Dave Rowlison Online content
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Michigan




This multi brand station lasted into the 1970's by the looks of the cars.

Re: Gilmore-Richfield-Hancock Station - Northern CA [Re: huskybob] #268557
Wed Aug 17 2011 09:26 AM
Wed Aug 17 2011 09:26 AM
Joined: Jun 2006
Posts: 2,642
AURORA COLO-80014
VEEDOL_AL1 Offline
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AURORA COLO-80014
COOL HISTORY ABOUT THE STATIONS AND HOW THEY OPERATED,,TXS FOR SHARING ALAN



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