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#293589 Wed Dec 28 2011 05:06 PM
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Nucky Offline OP
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I found a page on the pepsi cola website where there was all the logos used during the years, I decided to complete it and add a graphism on it

and here it is


Nucky #293651 Thu Dec 29 2011 03:29 AM
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Excellent reference material. I for one appreciate the time and effort that you put into this! smile I copied and pasted it into a reference folder that I maintain.


Dave GILL,
Dave's Garage & Memorabilia, Inc.
Nucky #293658 Thu Dec 29 2011 06:25 AM
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Very nice.
Interesting they had 4 different logos in 1950,yet kept the same one from 1973 to 1991.

Cold Pizza #293690 Thu Dec 29 2011 11:19 AM
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Wow! Great work. Thank you well in advance!

Being a big fan of PEPSI (could it the colors?), I prefer the early logos up to 50's.

The Toy mater just completed a PEPSI truck for my friend ... Wow! what a beauty!

henlovestoys #293699 Thu Dec 29 2011 12:59 PM
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...not to rain on anyone's parade, but there's at least two errors in the above chart: the font used for the 1973 Pepsi logo is wrong; the lettering was changed from a rather plain blocky font to that more modernized font shown, in the late 80's, about the time Michael Jackson's hair caught on fire during the Pepsi commercial shoot...that ad campaign was the one used to introduce the modernized logo...

...also, Pepsi didn't create the 'single-dot' logo in 1940, they were still using the 'double-dot' logo, up until at least 1950...for everyone that doesn't collect pop bottles: 'single-dot' and 'double-dot' refer to the hyphen between 'Pepsi' and 'Cola'...

...found this graphic online, that's more accurate in regards to those two logos:


Last edited by gulfiend!; Thu Dec 29 2011 01:04 PM.

Looking for better Gulf items: signs, globes, cans and paper - especially porcelain Gulf flanges, and Gulf A-38 & A-62 ad glass...
gulfiend! #293701 Thu Dec 29 2011 01:13 PM
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Nucky Offline OP
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I took the original graphics on the official pepsi website, it's in the pdf here page 24 : http://www.pepsi.com/PepsiLegacy_Book.pdf

so if you want to complain call Pepsi

Nucky #293703 Thu Dec 29 2011 01:33 PM
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confused I wasn't complaining, merely correcting a couple of factual errors...sorry if you chose to take offense...it seems to me the important thing is to make sure the information is accurate - and if it's not, correct it before disseminating it to the collecting world...

...I think it's pretty obvious that collectors are much more obsessive about precision when it comes to corporate logos/packaging/graphic standards than most corporations are...some intern got it wrong at Pepsi, and none of their superiors caught the errors? I'm not the least bit surprised...


Looking for better Gulf items: signs, globes, cans and paper - especially porcelain Gulf flanges, and Gulf A-38 & A-62 ad glass...
gulfiend! #293708 Thu Dec 29 2011 02:02 PM
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looked at pepsi site and looked at the other not sure who is in error.Pepsi should have their own site correct or some one needs to correct them.


Remember you are only as good as your help
If you don't make any noise no one will hear you!
coheley5 #293711 Thu Dec 29 2011 02:26 PM
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What's the difference between their 1971 logo,and their 1987 logo?

Cold Pizza #293712 Thu Dec 29 2011 02:48 PM
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Originally Posted By: coldpizza
What's the difference between their 1971 logo,and their 1987 logo?


The font


Jay Leeper
Jay Leeper #293717 Thu Dec 29 2011 03:49 PM
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Gulfiend is right. The PEPSI site (intern) is wrong. You'd think they'd know their own history, but apparently not. Like gulfiend said...

Originally Posted By: gulfiend!
I think it's pretty obvious that collectors are much more obsessive about precision when it comes to corporate logos/packaging/graphic standards than most corporations are...some intern got it wrong at Pepsi, and none of their superiors caught the errors? I'm not the least bit surprised...


Sell me your Gilmore Oil Co. stuff...
GILMORE #293727 Thu Dec 29 2011 04:50 PM
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The correct dates for the images on the yellow sign at the beginning og the topic are as follows: (left to right , top to bottom.)

1898, 1906, 1909, 1951
1951, 1945, c.1951, c.1951
1963, 1963, 1963
c.1971, 1987, 1991
1998, 2005, 2009
Pepsi also had major image changes in 1965 & 1971. Obviously, during transistion periods multiple logo images could have been used.
The single dot logo was created in 1951 to modernize their image and was considered to be the greatest change of the logo ever, at the time


ROD [Mich.]
r49th #293787 Thu Dec 29 2011 08:45 PM
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"For Those Who Think Young!" (mid 60's)


DOC @ THE AMERICAN GARAGE
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I prefer Coke. It's the real thing. smile



Scott Baselt #293824 Fri Dec 30 2011 06:16 AM
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gulfiend is correct.

There are a few logos that aren't included on gulfiend's graphic. For example, the 62 logo changes in 65 to a smooth edge bottle cap. Otherwise the same font as in 62.

The Pepsi website didn't do their homework.

Nucky did a nice job with the graphic.

If you glance at the Pepsi-Cola Collectors webpage, you will see a correct graphic with several of logos on it.

Pepsi-Cola Collectors Club


If it was easy, anybody could do it.

Looking for nice, old soda signs, light-ups, and clocks. Mostly Pepsi and Mt. Dew.
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