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#293589 - Wed Dec 28 2011 06:06 PM Pepsi Cola Logos
Nucky Offline
Petro Enthusiast

Registered: Sun Jan 16 2011
Loc: Belgium, Liege
I found a page on the pepsi cola website where there was all the logos used during the years, I decided to complete it and add a graphism on it

and here it is


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#293651 - Thu Dec 29 2011 04:29 AM Re: Pepsi Cola Logos [Re: Nucky]
Dave's Garage Online   content
Veteran Member

Registered: Mon Dec 05 2011
Loc: Abbotsford, British Columbia, ...
Excellent reference material. I for one appreciate the time and effort that you put into this! smile I copied and pasted it into a reference folder that I maintain.
_________________________
Dave GILL,
Dave's Garage & Memorabilia, Inc.

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#293658 - Thu Dec 29 2011 07:25 AM Re: Pepsi Cola Logos [Re: Nucky]
Cold Pizza Offline
Veteran Member

Registered: Tue May 17 2005
Loc: CHills,Illinois
Very nice.
Interesting they had 4 different logos in 1950,yet kept the same one from 1973 to 1991.

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#293690 - Thu Dec 29 2011 12:19 PM Re: Pepsi Cola Logos [Re: Cold Pizza]
henlovestoys Online   content
Petro Enthusiast

Registered: Mon Dec 22 2008
Loc: Bay Area, CA
Wow! Great work. Thank you well in advance!

Being a big fan of PEPSI (could it the colors?), I prefer the early logos up to 50's.

The Toy mater just completed a PEPSI truck for my friend ... Wow! what a beauty!

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#293699 - Thu Dec 29 2011 01:59 PM Re: Pepsi Cola Logos [Re: henlovestoys]
gulfiend! Offline
Veteran Member

Registered: Fri Jul 01 2005
Loc: Raleigh, NC
...not to rain on anyone's parade, but there's at least two errors in the above chart: the font used for the 1973 Pepsi logo is wrong; the lettering was changed from a rather plain blocky font to that more modernized font shown, in the late 80's, about the time Michael Jackson's hair caught on fire during the Pepsi commercial shoot...that ad campaign was the one used to introduce the modernized logo...

...also, Pepsi didn't create the 'single-dot' logo in 1940, they were still using the 'double-dot' logo, up until at least 1950...for everyone that doesn't collect pop bottles: 'single-dot' and 'double-dot' refer to the hyphen between 'Pepsi' and 'Cola'...

...found this graphic online, that's more accurate in regards to those two logos:



Edited by gulfiend! (Thu Dec 29 2011 02:04 PM)
_________________________
the future of our hobby will logically trend to authenticity; historically accurate restoration & preservation of memorabilia should be paramount...

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#293701 - Thu Dec 29 2011 02:13 PM Re: Pepsi Cola Logos [Re: gulfiend!]
Nucky Offline
Petro Enthusiast

Registered: Sun Jan 16 2011
Loc: Belgium, Liege
I took the original graphics on the official pepsi website, it's in the pdf here page 24 : http://www.pepsi.com/PepsiLegacy_Book.pdf

so if you want to complain call Pepsi

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#293703 - Thu Dec 29 2011 02:33 PM Re: Pepsi Cola Logos [Re: Nucky]
gulfiend! Offline
Veteran Member

Registered: Fri Jul 01 2005
Loc: Raleigh, NC
confused I wasn't complaining, merely correcting a couple of factual errors...sorry if you chose to take offense...it seems to me the important thing is to make sure the information is accurate - and if it's not, correct it before disseminating it to the collecting world...

...I think it's pretty obvious that collectors are much more obsessive about precision when it comes to corporate logos/packaging/graphic standards than most corporations are...some intern got it wrong at Pepsi, and none of their superiors caught the errors? I'm not the least bit surprised...
_________________________
the future of our hobby will logically trend to authenticity; historically accurate restoration & preservation of memorabilia should be paramount...

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#293708 - Thu Dec 29 2011 03:02 PM Re: Pepsi Cola Logos [Re: gulfiend!]
coheley5 Offline
Petro Enthusiast

Registered: Thu Jun 11 2009
Loc: Georgia
looked at pepsi site and looked at the other not sure who is in error.Pepsi should have their own site correct or some one needs to correct them.

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#293711 - Thu Dec 29 2011 03:26 PM Re: Pepsi Cola Logos [Re: coheley5]
Cold Pizza Offline
Veteran Member

Registered: Tue May 17 2005
Loc: CHills,Illinois
What's the difference between their 1971 logo,and their 1987 logo?

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#293712 - Thu Dec 29 2011 03:48 PM Re: Pepsi Cola Logos [Re: Cold Pizza]
Jay Leeper Offline
Petro Enthusiast

Registered: Fri Nov 17 2000
Loc: Alva, Ok.
Originally Posted By: coldpizza
What's the difference between their 1971 logo,and their 1987 logo?


The font
_________________________
Wanted ! Cans from smaller Oklahoma oil companies.

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#293717 - Thu Dec 29 2011 04:49 PM Re: Pepsi Cola Logos [Re: Jay Leeper]
GILMORE Offline
Petro Enthusiast

Registered: Thu Nov 15 2007
Loc: Lake of the Ozarks, MO
Gulfiend is right. The PEPSI site (intern) is wrong. You'd think they'd know their own history, but apparently not. Like gulfiend said...

Originally Posted By: gulfiend!
I think it's pretty obvious that collectors are much more obsessive about precision when it comes to corporate logos/packaging/graphic standards than most corporations are...some intern got it wrong at Pepsi, and none of their superiors caught the errors? I'm not the least bit surprised...

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#293727 - Thu Dec 29 2011 05:50 PM Re: Pepsi Cola Logos [Re: GILMORE]
r49th Offline
Petro Enthusiast

Registered: Thu Dec 18 2003
Loc: clio, michigan usa
The correct dates for the images on the yellow sign at the beginning og the topic are as follows: (left to right , top to bottom.)

1898, 1906, 1909, 1951
1951, 1945, c.1951, c.1951
1963, 1963, 1963
c.1971, 1987, 1991
1998, 2005, 2009
Pepsi also had major image changes in 1965 & 1971. Obviously, during transistion periods multiple logo images could have been used.
The single dot logo was created in 1951 to modernize their image and was considered to be the greatest change of the logo ever, at the time
_________________________
ROD [Mich.]

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#293787 - Thu Dec 29 2011 09:45 PM Re: Pepsi Cola Logos [Re: r49th]
THE AMERICAN GARAGE Offline
Showcase Feature Host

Registered: Wed Jun 02 2004
Loc: PECONIC BAY, L.I., NY, USA
"For Those Who Think Young!" (mid 60's)
_________________________
DOC @ THE AMERICAN GARAGE

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#293811 - Fri Dec 30 2011 02:27 AM Re: Pepsi Cola Logos [Re: THE AMERICAN GARAGE]
Scott Baselt Offline
Veteran Member

Registered: Tue Apr 10 2007
Loc: Gualala, CA
I prefer Coke. It's the real thing. smile
_________________________
Sent from a lumpy rock in my lawn using Hammer & Chisel

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#293824 - Fri Dec 30 2011 07:16 AM Re: Pepsi Cola Logos [Re: Scott Baselt]
Dewdude Offline
Member

Registered: Wed Jun 22 2011
Loc: Memphis, MO
gulfiend is correct.

There are a few logos that aren't included on gulfiend's graphic. For example, the 62 logo changes in 65 to a smooth edge bottle cap. Otherwise the same font as in 62.

The Pepsi website didn't do their homework.

Nucky did a nice job with the graphic.

If you glance at the Pepsi-Cola Collectors webpage, you will see a correct graphic with several of logos on it.

Pepsi-Cola Collectors Club
_________________________
If it was easy, anybody could do it.

Looking for nice, old soda signs, light-ups, and clocks. Mostly Pepsi and Mt. Dew.

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