Primarily Petroliana Shop Talk Forums Shop Talk Petroliana Forums General Petroliana Discussion Dating of Conoco Travel Club sticker/logo

Patrick
My guess is 1932, I think that is the earliest I have seen it in the old Conoco magazines.
Ric

...I'm going to go a little bit later than that, judging by the attire of the lady riding the passport...1937...

Conoco "Touraide" & "Travel Club" was there a difference?..

Randy:

Conoco's Travel Club was the company's customer registry which afforded VIP status at Conoco service stations to its members whom were issued a 'Passport' which also included a windshield sticker for identification of the member's vehicle by service station attendants. Passport holders could obtain custom (individual) route maps, camp/hotel directories, state/area specific travel brochures, etc. All of this literature was provided by the Concoco Travel Bureau (CTB) which was based in Denver, CO and offered from the early- to mid-1930s.

By the mid-30s (ca. 1936) the CTB began offering free custom trip planning services which provided a 'Touraide' package which contained much of the same previously mentioned literature, all together in a single spiral-bound booklet that was customized for the specific trip. COC continued offering this custom trip planning service into the late-50s (ca. 1958) when it was cancelled (due to cost), however the non-customized road atlases continued to be branded with the Touraide name into the mid-to late-1960s. The high expense of this service is noted with the price of $0.25 printed on the cover of the 1960-'65 editions!

While similar products/services (both provided by the CTB), in general the Travel Club and its associated literature pre-dated the Touraide service.

Best regards,

Thanks Pat, that kinda dates these decals:..

Notice both Travel Club & Touraide decals were used before & after 1948 as both are with & without the green on the outer triangle of the Conoco logo..

Hadn't given this much thought as I've not really gotten into this genre, but am now wondering if the same (multiple logo variations) also applies to the states' souvenir tumblers which were also available for purchase at local service stations. A quick search of eBay shows five different; all displaying the "Travel Club" logo without the green border.