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#413470 - Wed May 01 2013 06:02 PM "Company Of The Month" MOBIL
DWSheffer Online   content
Veteran Member

Registered: Thu Sep 20 2007
Loc: Hillsdale, Michigan
The "Company Of The Month" for May 2013 is MOBIL, which most of us felt would be the natural choice after last month's installment of SOCONY. Many thanks to Tom for hosting last month and to all whom contributed information and photos of their items for all of us to see. The following is a brief history of the company from Wikipedia, most of which was covered in Tomís feature last month.

ďFollowing the break-up of Standard Oil in 1911, the Standard Oil Company of New York, or Socony, was founded, along with 33 other successor companies. In 1920, the company registered the name "Mobiloil" as a trademark.
In 1931, Socony merged with Vacuum Oil to form Socony-Vacuum. The red Pegasus or "Flying Red Horse" was adopted as the company logo at this time. In 1933, Socony-Vacuum and Jersey Standard (which had oil production and refineries in Indonesia) merged their interests in the Far East into a 50Ė50 joint venture. Standard-Vacuum Oil Co., or "Stanvac," operated in 50 countries, including East Africa, New Zealand and China, before it was dissolved in 1962.
In 1955, Socony-Vacuum was renamed Socony Mobil Oil Company. In 1963, it changed its trade name from "Mobilgas" to simply "Mobil," introducing a new logo (created by New York graphic design firm Chermayeff & Geismar). To celebrate its 100th anniversary in 1966, "Socony" was dropped from the corporate name.
Through the years, Mobil was among the largest sellers of gasoline and motor oils in the United States and even held the top spot during the 1940s and much of the 1950s. Various Mobil products during the Socony-Vacuum and Socony-Mobil years included Metro, Mobilgas and Mobilgas Special gasolines; Mobilfuel Diesel, Mobil-flame heating oil, Mobil Kerosine, Lubrite, Gargoyle, Mobiloil and Mobiloil Special motor oils; Mobilgrease, Mobillubrication, Mobil Upperlube, Mobil Freezone and Permazone antifreezes, Mobilfluid automatic transmission fluid, Mobil Premiere tires, Mobil Stop-Leak, Mobil Lustrecloth, among many others.
In 1962, the gasoline product lines marketed as Mobilgas and Mobilgas Special were rebranded as Mobil Regular and Mobil Premium in a move to emphasize the shortened brand name "Mobil" in promotional efforts although Mobiloil continued as a single word term until the 1970s. After a few years of advertising Mobil gasolines as "Megatane"-rated and as "High Energy" gasolines, Mobil began, in 1966, to promote both its Regular and Premium fuels as "Detergent Gasolines," due to the inclusion of additives designed to clean carburetors and various internal engine parts.Ē

I started collecting Mobil items around 2007. While I have no personal affiliation with the company, I had always been drawn the ďThe Flying Red HorseĒ logo, one of the most iconic trademarks in advertising history. I was told early on when I started collecting old gas items that I better pick a brand as the amount of items available would be overwhelming if you tried to collect them all. Well Iíll tell you, Mobil in itself produced enough items over the years that it seems like Iím always seeing items that I have never seen before, and Iíve been in the hobby for over 6 years now and search the internet several times a day to see what is out there. Mobil is not the brand for the collector who wants to have an example of every item the company ever produced, as I donít think anyone could ever succeed!

While I have a pretty extensive Mobil collection to share, I would first like to have all of those willing to share photos of their items to go ahead and show us what you've got! That way everyone has an opportunity to post. Iíll start posting photos now and then as we proceed of items that have not yet been shown. Mobil is a very popular company and Iím sure almost every one of us has a Mobil item or two in our collections, so letís see them!

Iíll start with one of my most recent additions, the very scarce Mobilheat Stove Oil globe, produced from 1955-1962.





Edited by DWSheffer (Wed May 01 2013 06:16 PM)
_________________________
Darin Sheffer
Always looking for Mobil items I don't already have!

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Value Questions and Showcase forums

Please - NO offers to Buy or Sell in this forum category

Statements such as, "I'm thinking about selling this." are considered an offer to sell.
#413478 - Wed May 01 2013 06:44 PM Re: "Company Of The Month" MOBIL [Re: DWSheffer]
mcguffeyd1 Online   grin
Veteran Member

Registered: Wed Sep 19 2012
Loc: Cincinnati
Well here we go:

Early Mobiloil Painted tin Tacker sign:


Early 1930's Mobilgas Globe Green Letters 15":


Early 1930's Mobilgas Globe Blue Letters 13.5":


Different Mobil Marine and Outboard cans:


Mobil Marine and Aero can:


Gargoyle Filpruf Bottle:


Gargoyle cans:


Rarer Gargoyle Process can:
_________________________
Quart and Liter can relidding and dent removal services.PM for detail and pricing.
Collecting Mobil and other graphic quart cans.

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#413480 - Wed May 01 2013 06:47 PM Re: "Company Of The Month" MOBIL [Re: mcguffeyd1]
mcguffeyd1 Online   grin
Veteran Member

Registered: Wed Sep 19 2012
Loc: Cincinnati
West Coast PPP:


Mobilgas PPP:


Mobilgas Central Region PPP:


Mobilgas Special PPP:


Keyhole Tin:


Lubrite Cans:


More Common cans:
_________________________
Quart and Liter can relidding and dent removal services.PM for detail and pricing.
Collecting Mobil and other graphic quart cans.

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#413491 - Wed May 01 2013 07:52 PM Re: "Company Of The Month" MOBIL [Re: mcguffeyd1]
moore798 Offline
Petro Enthusiast

Registered: Sat Apr 16 2011
Loc: Osage County Oklahoma
Gargoyle Oil Bottle Rack


Attachments
gargoyle 002.JPG




Edited by moore798 (Wed May 01 2013 07:56 PM)
Edit Reason: add info
_________________________
Robert

Searching For SunRay DX and Diamond Oil Signs

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#413509 - Wed May 01 2013 08:29 PM Re: "Company Of The Month" MOBIL [Re: moore798]
advertologist Offline
Veteran Member

Registered: Fri Sep 07 2007
Loc: So. Ca.
2 signs & a can.. cool


Attachments
IMG_0268[1].JPG

IMG_0336[1].JPG

IMG_0665[1].JPG


_________________________
RANDY

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#413518 - Wed May 01 2013 08:44 PM Re: "Company Of The Month" MOBIL [Re: DWSheffer]
Tankar Online   content
Veteran Member

Registered: Thu Oct 30 2008
Loc: MN United States
This was used on the outside of the stations when the lift was outside to show the customers the lubrication points.


Attachments
002.jpg



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#413530 - Wed May 01 2013 09:08 PM Re: "Company Of The Month" MOBIL [Re: Tankar]
KYGULF Offline
Petro Enthusiast

Registered: Tue Mar 25 2008
Loc: Central Kentucky
How did I know that globe would be included in the post Darin? Ha. Thanks for the info. Good stuff Darin and everyone that posted pics.

Brian

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#413559 - Wed May 01 2013 09:52 PM Re: "Company Of The Month" MOBIL [Re: KYGULF]
LOWright Online   content
Veteran Member

Registered: Fri Feb 19 2010
Loc: Louisville, Kentucky
A few Ö..


Attachments
mobilgas truck sign.jpg

mobiloil 30:35.jpg

mobilwax.jpg


_________________________
Rare pumps, Chevrolet items, Goldon Tip Gasoline, Marathon (running man)
Cell # 1-502-396-3435 email lowright@aol.com

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#413573 - Wed May 01 2013 10:16 PM Re: "Company Of The Month" MOBIL [Re: LOWright]
Dave Richey Offline
Veteran Member

Registered: Mon Nov 24 2008
Loc: Pearl Mississippi USA
One of the first gas and oil signs I ever purchased. Thinking the Texaco might have come from an overly aggressive Argentinian. : )


Attachments
mobiloil.JPG




Edited by Dave Richey (Wed May 01 2013 10:18 PM)
_________________________
Collecting the Mississippi companies:
Billups, Southland, Rose Oil,Crystal Oil, Barq's

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#413578 - Wed May 01 2013 10:48 PM Re: "Company Of The Month" MOBIL [Re: Dave Richey]
MATT ALVAREZ Online   content
Veteran Member

Registered: Sat Sep 23 2006
Loc: Cameron Park,Ca.
Here are my Mobil gas pumps







_________________________
I like Shell

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#413583 - Wed May 01 2013 11:10 PM Re: "Company Of The Month" MOBIL [Re: MATT ALVAREZ]
Pegasus Offline
Moderator

Registered: Sat Mar 22 2003
Loc: DFW metro area
The Mobilfuel Diesel Special PPP posted above by Randy (advertologist) is the rarest of the rare pump plates. I've never seen one in person nor seen one for sale.


Richard

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#413600 - Thu May 02 2013 05:33 AM Re: "Company Of The Month" MOBIL [Re: Pegasus]
KZ1000 Offline
Veteran Member

Registered: Sun Oct 21 2007
Loc: Mass
_________________________
"Remember, history that is forgotten is doomed to repeat itself!"

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#413669 - Thu May 02 2013 01:56 PM Re: "Company Of The Month" MOBIL [Re: KZ1000]
eric grinder Offline
Petro Enthusiast

Registered: Fri May 21 2010
Loc: MA
Gotta look past the clutter...sorry


Attachments
mobil3.jpg

mobil4.jpg

mobil5.jpg

mobil6.jpg

mobil7.jpg


_________________________
Mainly focused on Oilzum, Jenney, Harris Oil items & original paint gas pumps.

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#413670 - Thu May 02 2013 01:58 PM Re: "Company Of The Month" MOBIL [Re: eric grinder]
eric grinder Offline
Petro Enthusiast

Registered: Fri May 21 2010
Loc: MA
Some more


Attachments
mobil9.jpg

mobil11.jpg

mobil12.jpg

mobil13.jpg


_________________________
Mainly focused on Oilzum, Jenney, Harris Oil items & original paint gas pumps.

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#413671 - Thu May 02 2013 02:01 PM Re: "Company Of The Month" MOBIL [Re: eric grinder]
eric grinder Offline
Petro Enthusiast

Registered: Fri May 21 2010
Loc: MA
more


Attachments
mobil10.jpg


_________________________
Mainly focused on Oilzum, Jenney, Harris Oil items & original paint gas pumps.

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