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"Company Of The Month" MOBIL #413470
Wed May 01 2013 04:02 PM
Wed May 01 2013 04:02 PM
Joined: Sep 2007
Posts: 2,149
Michigan
D
DWSheffer Offline OP
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DWSheffer  Offline OP
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Joined: Sep 2007
Posts: 2,149
Michigan
The "Company Of The Month" for May 2013 is MOBIL, which most of us felt would be the natural choice after last month's installment of SOCONY. Many thanks to Tom for hosting last month and to all whom contributed information and photos of their items for all of us to see. The following is a brief history of the company from Wikipedia, most of which was covered in Tomís feature last month.

ďFollowing the break-up of Standard Oil in 1911, the Standard Oil Company of New York, or Socony, was founded, along with 33 other successor companies. In 1920, the company registered the name "Mobiloil" as a trademark.
In 1931, Socony merged with Vacuum Oil to form Socony-Vacuum. The red Pegasus or "Flying Red Horse" was adopted as the company logo at this time. In 1933, Socony-Vacuum and Jersey Standard (which had oil production and refineries in Indonesia) merged their interests in the Far East into a 50Ė50 joint venture. Standard-Vacuum Oil Co., or "Stanvac," operated in 50 countries, including East Africa, New Zealand and China, before it was dissolved in 1962.
In 1955, Socony-Vacuum was renamed Socony Mobil Oil Company. In 1963, it changed its trade name from "Mobilgas" to simply "Mobil," introducing a new logo (created by New York graphic design firm Chermayeff & Geismar). To celebrate its 100th anniversary in 1966, "Socony" was dropped from the corporate name.
Through the years, Mobil was among the largest sellers of gasoline and motor oils in the United States and even held the top spot during the 1940s and much of the 1950s. Various Mobil products during the Socony-Vacuum and Socony-Mobil years included Metro, Mobilgas and Mobilgas Special gasolines; Mobilfuel Diesel, Mobil-flame heating oil, Mobil Kerosine, Lubrite, Gargoyle, Mobiloil and Mobiloil Special motor oils; Mobilgrease, Mobillubrication, Mobil Upperlube, Mobil Freezone and Permazone antifreezes, Mobilfluid automatic transmission fluid, Mobil Premiere tires, Mobil Stop-Leak, Mobil Lustrecloth, among many others.
In 1962, the gasoline product lines marketed as Mobilgas and Mobilgas Special were rebranded as Mobil Regular and Mobil Premium in a move to emphasize the shortened brand name "Mobil" in promotional efforts although Mobiloil continued as a single word term until the 1970s. After a few years of advertising Mobil gasolines as "Megatane"-rated and as "High Energy" gasolines, Mobil began, in 1966, to promote both its Regular and Premium fuels as "Detergent Gasolines," due to the inclusion of additives designed to clean carburetors and various internal engine parts.Ē

I started collecting Mobil items around 2007. While I have no personal affiliation with the company, I had always been drawn the ďThe Flying Red HorseĒ logo, one of the most iconic trademarks in advertising history. I was told early on when I started collecting old gas items that I better pick a brand as the amount of items available would be overwhelming if you tried to collect them all. Well Iíll tell you, Mobil in itself produced enough items over the years that it seems like Iím always seeing items that I have never seen before, and Iíve been in the hobby for over 6 years now and search the internet several times a day to see what is out there. Mobil is not the brand for the collector who wants to have an example of every item the company ever produced, as I donít think anyone could ever succeed!

While I have a pretty extensive Mobil collection to share, I would first like to have all of those willing to share photos of their items to go ahead and show us what you've got! That way everyone has an opportunity to post. Iíll start posting photos now and then as we proceed of items that have not yet been shown. Mobil is a very popular company and Iím sure almost every one of us has a Mobil item or two in our collections, so letís see them!

Iíll start with one of my most recent additions, the very scarce Mobilheat Stove Oil globe, produced from 1955-1962.




Last edited by DWSheffer; Wed May 01 2013 04:16 PM.

Darin Sheffer
Always looking for Mobil items I don't already have!
Value Questions and Showcase forums

Please - NO offers to Buy or Sell in this forum category

Statements such as, "I'm thinking about selling this." are considered an offer to sell.
Re: "Company Of The Month" MOBIL [Re: DWSheffer] #413478
Wed May 01 2013 04:44 PM
Wed May 01 2013 04:44 PM
Joined: Sep 2012
Posts: 2,186
Cincinnati
mcguffeyd1 Offline
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Posts: 2,186
Cincinnati
Well here we go:

Early Mobiloil Painted tin Tacker sign:


Early 1930's Mobilgas Globe Green Letters 15":


Early 1930's Mobilgas Globe Blue Letters 13.5":


Different Mobil Marine and Outboard cans:


Mobil Marine and Aero can:


Gargoyle Filpruf Bottle:


Gargoyle cans:


Rarer Gargoyle Process can:


Quart and Liter can relidding and dent removal services.PM for detail and pricing.
Collecting Mobil and other graphic quart cans.
Re: "Company Of The Month" MOBIL [Re: mcguffeyd1] #413480
Wed May 01 2013 04:47 PM
Wed May 01 2013 04:47 PM
Joined: Sep 2012
Posts: 2,186
Cincinnati
mcguffeyd1 Offline
Veteran Member
mcguffeyd1  Offline
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Joined: Sep 2012
Posts: 2,186
Cincinnati
West Coast PPP:


Mobilgas PPP:


Mobilgas Central Region PPP:


Mobilgas Special PPP:


Keyhole Tin:


Lubrite Cans:


More Common cans:


Quart and Liter can relidding and dent removal services.PM for detail and pricing.
Collecting Mobil and other graphic quart cans.
Re: "Company Of The Month" MOBIL [Re: mcguffeyd1] #413491
Wed May 01 2013 05:52 PM
Wed May 01 2013 05:52 PM
Joined: Apr 2011
Posts: 612
Osage County Oklahoma
moore798 Offline
Petro Enthusiast
moore798  Offline
Petro Enthusiast
Joined: Apr 2011
Posts: 612
Osage County Oklahoma
Gargoyle Oil Bottle Rack

gargoyle 002.JPG
Last edited by moore798; Wed May 01 2013 05:56 PM. Reason: add info

Robert

Searching For SunRay DX and Diamond Oil Signs
Re: "Company Of The Month" MOBIL [Re: moore798] #413509
Wed May 01 2013 06:29 PM
Wed May 01 2013 06:29 PM
Joined: Sep 2007
Posts: 11,820
So. Ca.
advertologist Offline
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advertologist  Offline
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Joined: Sep 2007
Posts: 11,820
So. Ca.
2 signs & a can.. cool

IMG_0268[1].JPGIMG_0336[1].JPGIMG_0665[1].JPG

RANDY
Re: "Company Of The Month" MOBIL [Re: DWSheffer] #413518
Wed May 01 2013 06:44 PM
Wed May 01 2013 06:44 PM
Joined: Oct 2008
Posts: 1,396
MN United States
T
Tankar Offline
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Tankar  Offline
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Joined: Oct 2008
Posts: 1,396
MN United States
This was used on the outside of the stations when the lift was outside to show the customers the lubrication points.

002.jpg
Re: "Company Of The Month" MOBIL [Re: Tankar] #413530
Wed May 01 2013 07:08 PM
Wed May 01 2013 07:08 PM
Joined: Mar 2008
Posts: 525
Central Kentucky
KYGULF Offline
Petro Enthusiast
KYGULF  Offline
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Joined: Mar 2008
Posts: 525
Central Kentucky
How did I know that globe would be included in the post Darin? Ha. Thanks for the info. Good stuff Darin and everyone that posted pics.

Brian

Re: "Company Of The Month" MOBIL [Re: KYGULF] #413559
Wed May 01 2013 07:52 PM
Wed May 01 2013 07:52 PM
Joined: Feb 2010
Posts: 2,022
Louisville, Kentucky
LOWright Offline
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LOWright  Offline
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Joined: Feb 2010
Posts: 2,022
Louisville, Kentucky
A few Ö..

mobilgas truck sign.jpgmobiloil 30:35.jpgmobilwax.jpg

Rare pumps, Chevrolet items, Goldon Tip Gasoline, Marathon (running man)
Cell # 1-502-396-3435 email lowright@aol.com
Re: "Company Of The Month" MOBIL [Re: LOWright] #413573
Wed May 01 2013 08:16 PM
Wed May 01 2013 08:16 PM
Joined: Nov 2008
Posts: 1,260
Pearl Mississippi USA
Dave Richey Offline
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Dave Richey  Offline
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Joined: Nov 2008
Posts: 1,260
Pearl Mississippi USA
One of the first gas and oil signs I ever purchased. Thinking the Texaco might have come from an overly aggressive Argentinian. : )

mobiloil.JPG
Last edited by Dave Richey; Wed May 01 2013 08:18 PM.

Collecting the Mississippi companies:
Billups, Southland, Rose Oil,Crystal Oil, Barq's
Re: "Company Of The Month" MOBIL [Re: Dave Richey] #413578
Wed May 01 2013 08:48 PM
Wed May 01 2013 08:48 PM
Joined: Sep 2006
Posts: 3,083
Cameron Park,Ca.
MATT ALVAREZ Offline
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MATT ALVAREZ  Offline
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Joined: Sep 2006
Posts: 3,083
Cameron Park,Ca.
Here are my Mobil gas pumps









I like shoebox pumps [Linked Image]
Re: "Company Of The Month" MOBIL [Re: MATT ALVAREZ] #413583
Wed May 01 2013 09:10 PM
Wed May 01 2013 09:10 PM
Joined: Mar 2003
Posts: 841
DFW metro area
P
Pegasus Offline
Moderator
Pegasus  Offline
Moderator
P
Joined: Mar 2003
Posts: 841
DFW metro area
The Mobilfuel Diesel Special PPP posted above by Randy (advertologist) is the rarest of the rare pump plates. I've never seen one in person nor seen one for sale.


Richard

Re: "Company Of The Month" MOBIL [Re: Pegasus] #413600
Thu May 02 2013 03:33 AM
Thu May 02 2013 03:33 AM
Joined: Oct 2007
Posts: 3,259
Mass
KZ1000 Offline
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KZ1000  Offline
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Posts: 3,259
Mass


"Remember, history that is forgotten is doomed to repeat itself!"
Re: "Company Of The Month" MOBIL [Re: KZ1000] #413669
Thu May 02 2013 11:56 AM
Thu May 02 2013 11:56 AM
Joined: May 2010
Posts: 857
MA
E
eric grinder Offline
Petro Enthusiast
eric grinder  Offline
Petro Enthusiast
E
Joined: May 2010
Posts: 857
MA
Gotta look past the clutter...sorry

mobil3.jpgmobil4.jpgmobil5.jpgmobil6.jpgmobil7.jpg

Mainly focused on Oilzum, Jenney, Harris Oil items & original paint gas pumps.
Re: "Company Of The Month" MOBIL [Re: eric grinder] #413670
Thu May 02 2013 11:58 AM
Thu May 02 2013 11:58 AM
Joined: May 2010
Posts: 857
MA
E
eric grinder Offline
Petro Enthusiast
eric grinder  Offline
Petro Enthusiast
E
Joined: May 2010
Posts: 857
MA
Some more

mobil9.jpgmobil11.jpgmobil12.jpgmobil13.jpg

Mainly focused on Oilzum, Jenney, Harris Oil items & original paint gas pumps.
Re: "Company Of The Month" MOBIL [Re: eric grinder] #413671
Thu May 02 2013 12:01 PM
Thu May 02 2013 12:01 PM
Joined: May 2010
Posts: 857
MA
E
eric grinder Offline
Petro Enthusiast
eric grinder  Offline
Petro Enthusiast
E
Joined: May 2010
Posts: 857
MA
more

mobil10.jpg

Mainly focused on Oilzum, Jenney, Harris Oil items & original paint gas pumps.
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