I think everyone who is older than 50, remembers "ESSO's: Put a Tiger in your Tank" campaign of the late 50s into the early 70s...





And those who collect Powerine, know oh so well how long before ESSO's campaign.

Did a:.... "Tiger get in every tank".... actually.










But I'm going to "throw in a curve", into the mix.



I "stumbled" on a little bit of "Tiger" History that I thought I would share with the "history buffs" here...

In the early 50s, for a short period of time, before Associated was dropped from the Tide Water-Associated Oil Corporate name... Associated Flying A Stations advertised "putting Tiger Power" in one's tank...

I've been lucky enough to acquire a couple pieces of advertising for Associated Oil Flying A Ethyl "Tiger Power" Gasoline. And thought I would share:



Now I am wondering if there were "Other Tigers" hiding in each gallon of gasoline? Long gone campaigns that used a similar theme?

If anyone wants to add their items from these 3 Oil Company's please do... And if you have knowledge and proof of other Oil Company's who used the "Tiger Campaign" please share...


Looking for Tide Water/ Tide Water-Associated/ Tidewater items