According to the Globe CD.. "Rice Ranch Oil Company of Los Angeles branded their Gasoline "Rancho" and Rancho N.A.K.(Natural Anti- Knock)
The Company was operating in the 1920s and 1930s...
I found a CA Lawsuit, where the Rice Ranch Oil Company was sued by their Employees in 1935 or '36; for not paying their wages...
http://law.justia.com/cases/california/calapp2d/28/18.htmlThe Court Case had not been settled in July, 1938... So no telling if the Company folded later that year, or if they lasted for awhile longer? (also, no telling if the Employees ever got paid)