There are two Rare versions of this bottle made in 1965 and again I think in 1972. Made with hang tags and in a gorgeous padded case covered in red leather/vinyl. Made for anniversary of the original root bottle. I was told they were given to long time employees or retiring employees. I have only ever come across one for sale, and I bought it. These new ones, I believe every employee of Coca Cola got one, so a few hundred thousand plus, hence the $10 selling price. The 1965 ones bring over 200 and used to be in the 500 range.