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#60130 Sun Nov 16 2008 07:14 PM
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Can somebody tell me what years this slogan was used?
"BE SURE WITH PURE"
Thank you
Bob

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#60131 Mon Nov 17 2008 03:23 AM
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"BE SURE WITH PURE"

From the "The Pure Story" section of the "The 76 Bonanza" the slogan came into use a few years after the depression and became popular during WWII.
A schoolteacher who had over extended his credit ended his letter with "I feel sure with Pure". William B. Morris credit manager liked it.

#60132 Mon Nov 17 2008 11:33 AM
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The slogan was still in use in '56/57, (according to my mileage dial). My '64 roadmap has the Firebird slogan . Sorry I can't give a closer year to when the slogan changed, but I hope this info helps.


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