I like pictures like this, I try and identify everything in the picture.
Starting on the left side:
It is Spring or Summer, years ago men would wear Derby's from the about October to the following Spring. Around Mamorial Day they would switch to straw hats (sometimes called spinners). Straw hats only lasted one summer and at that time they were thrown away. In Major League baseball cities, sometime in September, in the middle of the 7th inning they would all throw their straw hats out into the field. It was a tradition. I have a couple of straw hats, I have often wondered what would happen to me it I threw it out on the field next week.
Moving on, a really nice Texaco 48"? overhead sign.
A piece of equipment I cannot identify. It appears to be a grease dispenser to fill the differantial.
Probably a Bowser 102 gas pump with one of the tallest overhead whip that the hose is attached to.
Now the gentleman holding the lever. It was probably opperating the rollers next to his leg that pulled the car up on the lift.
(If this picture was a tif and not a jpeg we could probably read the licence plate for the year.) I do agree it was probably 1924.
Right next to the right rear tire there appears to be a Havoline sign. Why it is there I don't know.
The car, first it is not a Ford, it is a more expensive car than the Model T.
Under the right side of the rear bumper is a Model T Ford.
On the very right of the picture is what appears to be a Havoline key hole sign.
Great picture, thanks for posting it.
Jack Sim
Author, 1st & 2nd editions of Gas Pump ID book, 3rd edition is now available at
www.gaspumpbible.comAir Meter ID book also available