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#82573 Thu Sep 30 2004 05:54 PM
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THERE HAS BEEN A LAST MINUTE CHANGE IN THE COMPANY OF THE MONTH FEATURE. THE PERSON THAT WAS LINED UP FOR THIS MONTH'S FEATURE CANNOT CONTRIBUTE AT THIS TIME, SO I WILL BE DOING A FEATURE ON TEXACO.

I'M SURE THERE WILL BE ALOT OF IMAGES AND INPUT ON THIS ONCE
VERY LARGE OIL CO HAVING AT ONE TIME, GAS STATIONS IN ALL 50 STATES!

I AM GOING TO START THIS COTM THREAD SLIGHTLY EARLY (BY A FEW HOURS) SINCE I WILL BE ON THE ROAD IN THE A.M. OF OCT 1ST HEADING TO CARLISLE, SO I HOPE I'M NOT STEPPING ON CHEESE'S FEET AS HE SEEMED TO BE FINISHED WITH HIS
HI-SPEED COTM REPORT.

HERE IS SOME INFO FROM THE TEXACO SIGHT ABOUT IT'S FOUNDERS:

Born in the early days of the Texas oil boom, Texaco was the idea of two men with contrasting styles and outlooks. “Buckskin Joe” Cullinan was a risk-taking entrepreneur who had learned his trade in the oil fields of Pennsylvania. Arnold Schlaet was a financier whose prudence provided a valuable counterweight to Cullinan’s daring and determination.
Cullinan knew every aspect of the oil business from drilling wells and laying pipelines to running a refinery and marketing products. He had a keen eye for the potential of the sleepy agricultural region of East Texas where oil recently had been discovered. And as his nickname implied, Cullinan was a rough-hewn, forceful leader who was adept at gaining the maximum effort from his workers.

What Cullinan lacked was the financial savvy that was second nature to Schlaet. As an employee of H.P. Lapham and Co., he managed the investment firm’s petroleum interests. But despite his natural conservatism, he was so impressed with Cullinan’s plans for buying Texas crude oil at low prices and distributing it to Eastern markets that he helped Cullinan gain capital to get the venture off the ground.

Together, Cullinan and Schlaet initially founded a modest enterprise. Established in March 1901 as The Texas Fuel Company, it started out in three rooms in a corrugated iron building in Beaumont, Texas. At the outset, the company had just 12 employees, and it made up in grit what it lacked in numbers. As Pulitzer Prize winning author Marquis James wrote, “the pioneering employees…slept in their clothes and worked around the clock in the days when drinking water in the Spindletop field sold for 10 cents a cup and oil for three cents a barrel … .”

The company’s fortunes changed overnight with the discovery of oil at Sour Lake, just 20 miles from Beaumont. Renamed The Texas Company, the enterprise had a solid foundation for the growth that would mark its ascent in the decades ahead. As Texaco Inc., it would become one of the leading global energy companies with a rich history of achievements.





I NEED A FAVOR FROM EVERYBODY, PLEASE DON'T POST "YOUR" STUFF & COMMENTS UNTIL AT LEAST THE 5TH, AS I'D LIKE TO CONTINUE WITH MORE BITS FROM TEXACO HISTORY IN THE UPCOMING DAYS. THANKS IN ADVANCE
I APPRECIATE THE HEAD START!

DOC @ THE AMERICAN GARAGES
drcoke@optonline.net


DOC @ THE AMERICAN GARAGE
Value Questions and Showcase forums

Please - NO offers to Buy or Sell in this forum category

Statements such as, "I'm thinking about selling this." are considered an offer to sell.
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HERE ARE SOME EARLY 1900'S TEXACO BUILDINGS:


TEXACO'S FIRST OFFICES, 1902


TEXACO'S HEADQUARTERS, 1903 IN BEAUMONT.


TEXACO OFFICE, 1907


DOC @ THE AMERICAN GARAGE
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All I can offer to this topic is my fantasy Texaco Station, the Solvang Texaco circa 1950's. Yes I know the Sky Chief is silver but I think it looks better in green, especially around Christmas time. This is our patio cover outside of our game room. It just had to be a gas station too.


Resize image to appear without horizontal scrolling

[This message has been edited by Oldgas (edited 10-05-2004).]


The Poor Man's Petrolania Museum
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HERE'S A BIT OF HISTORY ON THE TEXACO LOGO USED DURING THE PAST 100 YEARS:


“Our company today has an emblem, the red star with the green T which, all over the globe, means superior quality,” D.P. Stewart, manager of Texaco’s Advertising Division, wrote in 1947. He had reason for pride: Since its inception, the Texaco Star has been among the world’s most distinctive logos, evolving over a century of operations.

Created in 1903, the company’s original logo was a five-pointed star based on the Star of Texas, our headquarters at that time.

An early logo that was only used for two years appeared in 1907 on tank delivery wagons. It contained a red star with the words “Made in Texas” overprinted in a white background encircled in blue and “The Texas Company” at the base of the circle.

Two years later, it gave way to our first trademarked logo _ a green T against a red star _ which was suggested by J. Romeo Miglietta, an Italian-born employee at our Port Arthur, Texas, refinery. Miglietta based his design on the green and red colors that decorated the Italian flag.

We redesigned the logo in 1913, introducing a 42-inch enameled double-faced sign to display at all company-owned filling stations. In 1936, the green T was back inside the red star in the famous banjo sign at Texaco service stations around the world. We exchanged the circle for a hexagon when we introduced our first corporate identification system in 1963.

To introduce our new System 2000 stations in 1981, we developed the streamlined star symbol as part of our new corporate identity, retaining the character of earlier logos that have added distinction to the Texaco brand.

In 2000, we updated our corporate identity. Since the star had become such a globally recognized icon, we found that it no longer needed the word Texaco below it.

Today, with its prominent star, the Texaco logo is one of the most widely recognized symbols in the more than 150 countries in which we operate.


1903 LOGO


1907 LOGO


1909 LOGO


1913 LOGO

[This message has been edited by THE AMERICAN GARAGE (edited 10-05-2004).]


DOC @ THE AMERICAN GARAGE
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1936 LOGO


1963 HEX LOGO


1981 LOGO


2000 LOGO
(VERY SIMILAR TO THE 1909 LOGO)


DOC @ THE AMERICAN GARAGE
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HERE'S SOME INTERESTING READING ABOUT TEXACO PRODUCTS:

With crude selling for three cents a barrel, most of the smart money people shied away from the Texas oil business in the early 1900s. But Texaco founders Cullinan and Schlaet knew better, and they found their market with the growing popularity of the new-fangled Tin Lizzie. They even devised the world’s first additive motor oil to silence the Model T Ford’s noisy transmission. And once sales of its No. 4 Motor Gasoline took off, Texaco became the first company to sell more motor fuel than kerosene.
 
Comedian Ed Wynn
promoted Texaco Fire Chief Gasoline during the 1930s.
When Texaco developed the revolutionary Holmes-Manley thermal cracking process, we were able to double the output of gasoline from a barrel of crude oil _ and our gasoline sales surged. As specialists in auto gas and lubricating oils, we kept improving our products to the delight of consumers around the world. The introduction of our Texaco Fire Chief Gasoline in 1932 demonstrated the popularity of our brand, increasing sales dramatically at the height of the Great Depression. And today, we’re producing gasolines like our CleanSystem3, a high-performing fuel that can reduce exhaust emissions that result from the formation of engine deposits.

A Texaco attendant offers Texaco's Sky Chief Gasoline, late 1950s.
We became the leader in advanced lubricant technology when we acquired Indian Refining Company in 1931 and began producing Havoline Premium Motor Oil with our proprietary solvent refining process. Today, Havoline Formula3 lubricants offer auto engines superior protection from heat stress, starting friction and engine dirt. 

Back in 1924, we produced Marfak, one of the first long-lasting, rust-resistant auto greases; a few years later, we formulated one of the first greases for Arctic and high-altitude flying.

Marfak, Texaco's breakthrough,
rust-resistant auto grease.
The list goes on _ from natural gas to our industry-leading gasification process for conversion of "dirty" fuels into clean synthesis gas which is used to generate power and manufacturing products, from fertilizer to plastics and industrial gases.

With products such as these, it’s clear that our founders were onto something big.


[This message has been edited by THE AMERICAN GARAGE (edited 10-05-2004).]


DOC @ THE AMERICAN GARAGE
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HERE ARE SOME OLD PRODUCT SHOTS!:







DOC @ THE AMERICAN GARAGE
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MORE OLD PRODUCT PICS!:







DOC @ THE AMERICAN GARAGE
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When Universal Studios Florida decided to evoke a classic symbol of motor travel, it chose a 1940s Texaco service station design. The station, which now occupies Universal’s Orlando lot, is available to motorists as well as for films that are set during that period. In its choice of a Texaco service station, Universal recognized our company’s history of clean, handsome design and century-long commitment to serving motorists in the United States and around the world.

Type "A" station, one of Texaco's earliest drive-through designs. 
Over the course of the 20th century, Texaco’s service stations have evolved from the first curbside filling stations to today’s multipurpose define System 2000 stations. Texaco’s Type "A" service station was one of the earliest standardized drive-through designs. Introduced in 1918, its red-brick, tile-roof construction conveyed an impression of permanence and stability.

In the 1920s, we developed various regional designs, including the Mission-type service stations, which simulated the low, rambling mud-wall construction common to the Western and Southwestern United States. While the rapid growth of complex highway systems in the Northeastern U.S. led to the Highway-type, a simple New England saltbox design.

Denver station, introduced in the 1920s, harmonized with residential areas.
During the 1920s, we developed the Denver station, which had a peaked tile roof, stucco walls and simulated chimneys that harmonized with almost any residential area. This model was the first of our stations to be designed with a bay for lubrication and repair.

In 1936, the Texaco-Type filling station was introduced across the United States. The white porcelain enamel on its exterior gave it a neat, tasteful appearance.

In the 1930s, the Texaco-Type station featured white porcelain facades.
Three decades later, we adopted the Matawan design, which was appropriate for both residential and commercial areas. It featured green roofs, fieldstone walls, large display windows and side-entrance lubrication bays.

The U.S. Department of Transportation awarded Texaco first prize in its “Outstanding Example of Motorist Service Station” category in 1975, singling out our Virginia station in the Colonial Williamsburg Information Area.

In 1981, we introduced our worldwide System 2000 retail facilities that feature bold new colors and graphics to identify the company’s forward-looking retail image and a modernized Texaco Star. The System 2000 facilities offer self-service pumps, food markets, car washes and service centers.

Introduced in the early 1990s at many System 2000 facilities, Star Marts offered not only groceries but automotive accessories as well. Star Lubes, single-bay quick lube facilities, accompanied many of the Star Marts. 

We created our service station design in 1996, when we introduced our Star 21 stations, which feature the convenience of payment at the pump, quick service restaurants and convenience stores with a wider range of products.


DOC @ THE AMERICAN GARAGE
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HERE ARE SOME OLD TIME TEXACO STATIONS:


DURING A TIME IN THE EARLY 1900'S WHEN HORSE AND BUGGY STILL SHARED THE ROAD WITH THE AUTOMOBILE.






AT THIS POINT I ASK ALL OLDGAS MEMBERS TO PLEASE POST ANY AND ALL TEXACO IMAGES YOU MAY HAVE!
LET'S SEE ALL YOUR COLLECTIBLES
AND THANKS AGAIN FOR BEING PATIENT WITH MY BUSY SCHEDULE!

IF YOU NEED HELP POSTING STORIES AND IMAGES, PLEASE EMAIL THEM TO ME: drcoke@optonline.net

DOC @ THE AMERICAN GARAGES
BOTW HOST
COTM CO-HOST
COTM OCTOBER TEXACO HOST


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Here some Texaco pictures I have taken out running around.
[img]http://im1.shutterfly.com/procserv/47b4ce24b3127cceb7aac572fae90000003610[/img]
[img]http://im1.shutterfly.com/procserv/47b4ce24b3127cceb7aac560fafb0000003610[/img]
[img]http://im1.shutterfly.com/procserv/47b4ce24b3127cceb7aac57b7bd00000003610[/img]
[img]http://im1.shutterfly.com/procserv/47b4ce24b3127cceb7aac4cf3bfc0000003610[/img]
[img]http://im1.shutterfly.com/procserv/47b4ce24b3127cceb7aac568faf30000003610[/img]

------------------
Scott Shipers
Kansas City, Missouri
WANTED: Sooner Queen


Scott Shipers
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Hey Doc nice work enjoyed your history lesson.
        This 42" SSP Texaco looks like the one in the your photo after the
cases of grease.Its the HTF version reads Texaco at the top not gasoline
like most.
        Texaco truck door sign from Pikeville,Kentucky.
    Thanks Doc ,Rex





(THANKS, REX! ~DOC~)


DOC @ THE AMERICAN GARAGE
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Hey Doc,
Heres a few pics of the Texaco signs I have. The neon
was the one that was discussed in General Petroliana
Discussion. I ended up getting it at a fair price as
you can see in the pic the X has a broken tube. The
second pic is a 6 footer dated 1951. Nothing amazing
but fits the subject.
Thanks
Joey


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[This message has been edited by THE AMERICAN GARAGE (edited 10-07-2004).]


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Wanted: Gas pump globes:Sinclair & affiliates, IL companies. Ripple bodies. Anything Sinclair, Stoll, Pierce, 4 Bros.


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