Primarily Petroliana Shop Talk Forums Shop Talk Petroliana Forums Showcase and Stories, Petroliana COTM- The Denver Powerine Company

Missed that DB.
Is that the pumps in the Longmont, CO picture? Thats where I live but I have no idea where that building is. Might be gone now.
Also an interesting oval looking Powerine sign in that photo that I have never seen before.
If you have any more info on this station let me know.
Need to find out where it was.
chris

Yup, & the pic above it [2 on right] & also in the station being painted [1 curbside].
db

Thanks for the kind words guys! There is still more to come. We will come back to some more station photos but lets move on to some other areas for a bit.

Most companies that operated during teens through the 30's had more bodies that could work then money to pay for advertising so they did a lot of door to door grassroots advertising.

They stoped by each house to introduce the new station and manager. Often the offered a free lube job to try out the service. Remeber cars got there oil changed every 1000 miles then.

Sometimes they mailed letters too.


The company tried to assist new jobbers to get new locations to sell the powerine products as well.

Some unused letterhead from a jobber near my house that I have yet to find the location of...

How about the business card of the founder son George 'Geo' Cramer who was responsible for selling powerine to Carter... Thanks Geo!
Please add pictures or send them to me of any of your Powerlube items. Duplicates are OK!!!



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Scott Wright-
Wanted Powerine, Bearcat and Powerlube Items- Lots to trade!

Here is a rare tiger. When this can was offered to me, I really could not afford it. But I get so few calls, that I could not afford not to buy it. So sometimes you just have to grab the tiger by the tail...and later on you will be gald that you did.
Got PowerLube stuff? Or got a question? Please contact Scott or Craig

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[email:capalmers@aol.com]capalmers@aol.com[/email]

Here is a photo for Scott Shipers - Quart Can Collector extraordinaire and friend in the hobby! He spotted the can with the pretty girl - from the Thermoil Co. 1920's-1930's Elk City, OK.

Will always trade for PowerLube. Please contact Scott or Craig

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[email:capalmers@aol.com]capalmers@aol.com[/email]

Here is a photo for Scott Shipers - Quart Can Collector extraordinaire and friend in the hobby! He spotted the can with the pretty girl - from the Thermoil Co. 1920's-1930's Elk City, OK.

Will always trade for PowerLube. Please contact Scott or Craig

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[email:capalmers@aol.com]capalmers@aol.com[/email]

Here are a couple of bitchin' decals! Be sure to make plans to support Scott Wright and attend the Rocky Mountains Front Range Gas Bash this summer. Scott might have some extra PowerLube / Powerine to sell or trade...
Got PowerLube? Got a question? Please contact Scott or Craig. Got it bad for the tiger!

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[email:capalmers@aol.com]capalmers@aol.com[/email]

First off, excellent job Scott and Craig on the Powerlube thread. Next thanks Craig for taking the time to photograph that truly awesome anti-freeze quart can, I really appreciate that.

Great job guys and keep it going.

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Scott Shipers
Kansas City, MO

Cool stuff Craig!

some station uniforms

My favorite one!


Cool lighter. They were filled with Bearcat Motor Fuel!!!

More give aways. The red matches are a new find.

The model in the above photograph also worked in the bookeeping department. She went on to be marred to the sign painter who worked for powerine.

Another note about the sign painting, the painter son emailed me today. The Bearcat curb sign was painted on the lid of a barrel and he also made them for other companies. The original patterns for many of these signs still exist!

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Scott Wright-
Wanted Powerine, Bearcat and Powerlube Items- Lots to trade!

Where did all the pumps, signs, globe and other powerine items go?? Well these photos tell the sad story!

Powerine stations served as collection centers during the war effort for metal and rubber. This picture is of a nearby school who collected scrap metal and are delivering it to the station to be collected. Reading through all the station newsletters I nearly cried when I read:


Hey Dick more glass tops!!

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Scott Wright-
Wanted Powerine, Bearcat and Powerlube Items- Lots to trade!

[This message has been edited by powerlube (edited 04-03-2006).]

WE WANT MORE
Scott,
In Last picture, the pump by corner of building WHAT GLOBE IS ON TOP ?
db

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**PUT A LID ON IT**
1qt RE-LIDDING

I am glad you are enjoying this Dick. I hope others are as well. I will be out for the next couple of days so I am not sure if I will get to the computer to post more photos but I will try.

In the meantime enjoy these. This was sent to me by a fello oldgasser:

Did you notice those bearcats pulling santas sleigh?? AWESOME!

Anywhere there was a tank it was used to advertise for the company.





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Scott Wright-
Wanted Powerine, Bearcat and Powerlube Items- Lots to trade!

Scott,
ENLARGE the details [bearcat/santa], some of US don't have the eyesight you younger guys do ! LOL
DB

Sorry about that Dick. :0

While I am out here I will add some more. Powerine was in trouble early on with the pricing of there gasoline. They priced it 3 cents per gallon more then the 'cut rate' gas stations.

The Denver Post a major newspaper in Denver launched an campaign to end the price gouging and actually was able to get powerine to lower the price. Could you imagine paying 50 cents more per gallon of gas at a powerine station then the stations down the street? Well that what happened, in today's money the price powerine sold there gas for and the price that the other smaller stations sold the gas for was a 50 cent difference... How did they get that premium? ADVERTISING plain and simple. People believed that Powerine Bearcat fuel gave them better perfomance.

Powerine sponsored all the races and advertised in all the newspapers. Everywhere you looked Powerine was there.


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Scott Wright-
Wanted Powerine, Bearcat and Powerlube Items- Lots to trade!

Need a reminder? How about a PowerLube Oil Change Reminder Tag? Another Important Reminder ... Be sure to make plans to support Scott Wright and attend the Rocky Mountains Front Range Gas Bash this August. Scott might have some extra PowerLube / Powerine to sell or trade!...
Got PowerLube? Got a question? Please contact Scott or Craig. Happy Hunting!

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[email:capalmers@aol.com]capalmers@aol.com[/email]

[This message has been edited by TigerHunter (edited 04-05-2006).]

[This message has been edited by TigerHunter (edited 04-05-2006).]

[This message has been edited by TigerHunter (edited 04-06-2006).]