...sure looks like an old clock with a new face to me...the font at the bottom, used for the 'Pam Clock Company' type, is Helvetica...I'm all but positive it should be a different font...

...any thoughts?

http://cgi.ebay.com/Vintage-Richfield-gas-oil-service-station-clock-sign-/270756186829


Looking for better Gulf items: signs, globes, cans and paper - especially porcelain Gulf flanges, and Gulf A-38 & A-62 ad glass...