Here is my question (and I'm not trying to be argumentative, just for the sake of discussion). Why is the sign in English if India's official language is Hindi? The back of the sign appears to be in a Non-English language, why not the front?

The sign (if original) is from the 30's. India's literacy rate in 1931 was 7% and was under 12% in 1947 (not to mention the sign is in English). Wouldn't it have made more sense for Firestone to display a picture of a tire on their sign for their India market with their script (to help facilitate sales to people who couldn't read)?

I have done two tours in Iraq and I had no idea what their signs were trying to advertise (because they were in Arabic, and I can't read Arabic) unless they had a picture on them.

Just my opinion.






Last edited by J.E.Radebaugh; Thu Jul 21 2011 03:21 PM.