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  COTM: Company of the Month for 03/05: Mobil (Page 2)

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Author Topic:   COTM: Company of the Month for 03/05: Mobil
pegasus
Active Member

Posts: 373
From: Hills of Southern Ohio
Registered: Mar 2003

posted 03-04-2005 01:42 PM     Click Here to See the Profile for pegasus   Click Here to Email pegasus     Edit/Delete Message


The ones with the fat white border and thin blue line aren’t dated but do have a manufacturer’s mark at the bottom center….in this case “McMath-Axilrod, Dallas”. This mark is sometimes abbreviated to “Mc-AX”. Other pump plates of this same design are marked “Texlite” or “Texlite-Dallas”. These signs were used mostly in the southwestern states, the old marketing territory of Magnolia Petroleum.



The ones with the black border don’t have a manufacturer’s mark or date, but some have the word “gasoline” at the bottom. This style also includes the pump plate referred to as the “dropped-leg” version, the Mobilgas Special with the rear legs covered by the “A” in Mobilgas. These black-bordered signs were used on the west coast, in the old marketing territory of General Petroleum.


Like everything else in life, there aren’t many absolutes. You CAN find old original pump plates that aren’t as described above, like this white-border version with no manufacturer’s mark. However, if the sign is marked “Licensed by Mobil Oil” you can be 100% certain it’s a reproduction!!!


Here’s a look at my “shield wall”……there are a lot of different ones to collect, and quite a few others not shown here that I’d like to add to the collection.



That's it for this installment.....I'm off to Peotone. More to come on Monday. Feel free to overload the system with pictures over the weekend!!!

------------------
Richard Weir
"Pegasus"
Hillsboro, Ohio

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THE AMERICAN GARAGE
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Posts: 5342
From: LONG ISLAND, NEW YORK
Registered: Jun 2004

posted 03-04-2005 04:50 PM     Click Here to See the Profile for THE AMERICAN GARAGE   Click Here to Email THE AMERICAN GARAGE     Edit/Delete Message
RICHARD...WHAT AN AMAZING JAW DROPPING PICTURE THAT WALL OF YOURS IS! WOW THANKS FOR SHARING THAT! MY DROOL BUCKET RUNNETH OVER!

HOPE YOU FIND THE MISSING LINK FOR THAT SPOT IN THE LOWER RIGHT CORNER! MAN - THAT IS DEDICATION!

DOC @ THE AMERICAN GARAGES

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the poor mans museum
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Posts: 1650
From: Solvang, CA, USA
Registered: Oct 2004

posted 03-05-2005 09:21 AM     Click Here to See the Profile for the poor mans museum   Click Here to Email the poor mans museum     Edit/Delete Message
How about a Socony pump to go with this post.

Al Barrows (ranchpump) sent me this photo of a G&B curb pump taken at the transportation museum in Maine. Al and I agree that this is a great color scheme for this little curb pump.

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fast66
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Posts: 528
From: Stockholm, Sweden
Registered: Oct 2000

posted 03-06-2005 03:49 PM     Click Here to See the Profile for fast66   Click Here to Email fast66     Edit/Delete Message
Hello Richard, the I-R stands for Ingram-Richardson. I believe they changed from blue- to blue/white border in 1954.
rgds.
Claes

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pegasus
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Posts: 373
From: Hills of Southern Ohio
Registered: Mar 2003

posted 03-06-2005 09:22 PM     Click Here to See the Profile for pegasus   Click Here to Email pegasus     Edit/Delete Message
Thanks Claes - Fast 66 for the data on Ingram-Richardson.....I went back and updated the original post to include this corrected information.

Richard

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pegasus
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Posts: 373
From: Hills of Southern Ohio
Registered: Mar 2003

posted 03-08-2005 03:53 PM     Click Here to See the Profile for pegasus   Click Here to Email pegasus     Edit/Delete Message
The two most widely known Mobil trademarks are the red Pegasus and the Gargoyle. Both were first used by Vacuum Oil Company. Originally the Pegasus image was white rather than red, and was first used by Vacuum Oil South Africa in 1911. It was later colored red by the company affiliate in Japan. Below is a look at how Pegasus changed over the years…….



The Gargoyle image was more widely used by Vacuum Oil in the U.S. and Europe. The dictionary describes a gargoyle as “a spout in the form of a grotesque human or animal figure projecting from a roof gutter to throw rainwater clear of a building”. I’m not sure how that fits with a petroleum product used for lubrication…..but it does rhyme with “oil” and no one else was using it, so why not? Like the Pegasus, the first Gargoyle image was colored white rather than red. Here are pictures of two Gargoyle images that were used……if you know of others or have a Gargoyle progression like the one shown above for Pegasus, please share it with us!!


Richard

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Kysoilman
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Posts: 1512
From: Owenton, KY U.S.A.
Registered: Apr 2001

posted 03-08-2005 05:12 PM     Click Here to See the Profile for Kysoilman   Click Here to Email Kysoilman     Edit/Delete Message
Richard great Mobil pump plates .......What a collection.The information is terrific and to think theres more.
Vacuum tin sign from Australia neat graphic of a visible pump.This sign was found tacked to a wall covering a hole 3 inches of the sign were cut off.

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Lastgas15
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Posts: 4572
From: illinois
Registered: Mar 2002

posted 03-08-2005 10:27 PM     Click Here to See the Profile for Lastgas15   Click Here to Email Lastgas15     Edit/Delete Message
I'm really enjoying this very informative COTM. Can't wait for the next installment.
Bob

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pegasus
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Posts: 373
From: Hills of Southern Ohio
Registered: Mar 2003

posted 03-09-2005 05:28 PM     Click Here to See the Profile for pegasus   Click Here to Email pegasus     Edit/Delete Message
It wasn’t just Pegasus and Gargoyle images, however. Mobil companies used a number of mythical and real “critter” images over the years. Wasn’t it that famous philosopher Winnie the Pooh who said “Lions, Tigers, and Bears, oh my”? Well Mobil’s been there, done that……as shown below:






(I think the Sphinx is a lion with a man’s face, right?)

------------------
Richard Weir
"Pegasus"
Hillsboro, Ohio

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pegasus
Active Member

Posts: 373
From: Hills of Southern Ohio
Registered: Mar 2003

posted 03-09-2005 05:30 PM     Click Here to See the Profile for pegasus   Click Here to Email pegasus     Edit/Delete Message
Mobil companies also used elephants, eagles, roosters, and some sort of mythical bird….probably a phoenix…..as shown here:





Now don't be bashful.....if you know of other "critter" trademarks used by the Mobil family of companies, let's see 'em.....

------------------
Richard Weir
"Pegasus"
Hillsboro, Ohio

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Kysoilman
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Posts: 1512
From: Owenton, KY U.S.A.
Registered: Apr 2001

posted 03-09-2005 10:49 PM     Click Here to See the Profile for Kysoilman   Click Here to Email Kysoilman     Edit/Delete Message
Here is my blunt nose critter......Can't seem to find the full feather critter guess he flew away...

Rumor has it the White Eagle flew off with the Gargoyle.......

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djhubba
Moderator

Posts: 3905
From: Seattle WA
Registered: Jan 2003

posted 03-10-2005 01:41 PM     Click Here to See the Profile for djhubba   Click Here to Email djhubba     Edit/Delete Message
I LOVE THIS COTM...I will post some pictures tonight of some of my Mobil stuff.

------------------
Hubba: GAS GEEK , OIL FREAK and humble moderator

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Kysoilman
Active Member

Posts: 1512
From: Owenton, KY U.S.A.
Registered: Apr 2001

posted 03-10-2005 06:16 PM     Click Here to See the Profile for Kysoilman   Click Here to Email Kysoilman     Edit/Delete Message
This is one of my favorite MOBIL signs its DSP both sides grade 9+/- the shelving is great.We think this sign was 1 of 3 different that were attached and toured the country introducing Mobil Oil Special.

The next photo shows more Mobil signs and well lookey here..... that full feather critter showed up.

Wadhams transitional sign.

Magnolia and nite watchman.

REX LIKES MOBIL

[This message has been edited by Kysoilman (edited 03-10-2005).]

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wads
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Posts: 509
From: Illinois
Registered: Dec 2003

posted 03-10-2005 06:43 PM     Click Here to See the Profile for wads   Click Here to Email wads     Edit/Delete Message
Rex, beautiful collection and I'm sitting here with my mouth open. One favor please, can you remove the Wadhams stuff before you post these pics, I can't take any more (LOL).

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pegasus
Active Member

Posts: 373
From: Hills of Southern Ohio
Registered: Mar 2003

posted 03-11-2005 10:55 PM     Click Here to See the Profile for pegasus   Click Here to Email pegasus     Edit/Delete Message
As mentioned previously, the most widely used Mobil shield had five points and was basically square (as wide as it is tall). That wasn’t always the case. Scroll back up to the last post by Kysoilman…..look closely at the second image…..specifically the large red “Mobilubrication sign at the top. It’s in the shape of a five-point shield, except it’s much wider than it is tall. Here’s a few more examples of the shield where the basic 5-point shield shape was used but the details and dimensions are somewhat different.




------------------
Richard Weir
"Pegasus"
Hillsboro, Ohio

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