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  Company of the Month SOHIO (Page 1)

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Author Topic:   Company of the Month SOHIO
wfort39663
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Posts: 704
From: Carthage. MO
Registered: Jan 2004

posted 09-11-2006 11:24 PM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message

I apologize for starting late. I had planned to begin after the holiday but things kept comming up. This month we will be featuring Standard Oil of Ohio commonly known as SOHIO. I will begin with some company history followed by postings of globes, signs and other items from the company. Feel free to post your items as the month progresses. I am originally from Ohio hence my interest in SOHIO.

[This message has been edited by wfort39663 (edited 09-12-2006).]

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wfort39663
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From: Carthage. MO
Registered: Jan 2004

posted 09-12-2006 12:10 AM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
Company History. The original Standard Oil Company was found in vilolation of the Sherman Anti-Trust Act and forced to breakup into 34 separate companies in 1911. Standard of Ohio was assigned refining and marketing for the State of Ohio. Standard, Polarine and Red Crown brand names were used by the company. Ohio was ripe for competition and many retailers entered the market. Standard met the challenge with an agressive marketing campaign a new refinery in Toledo and the adoption of the marketing name SOHIO in 1928. Although SOHIO was limited to using it's name in Ohio only, other companies were aquired to provide out of state access. Among these companies were Spears and Riddle of Wheeling, WV, Refiners Oil of Dayton, OH, and The Canfield Oil Company, Canfield, OH.
Fleet-Wing was used to market the Spears and Riddle products in PA, WV, MI and some parts of Ohio. The Refiners Oil Company was known as being the original distributor of Ethyl gasoline in a test marketing plan with General Motors. The diamond shape SOHIO logo was used through 1962 when the new SOHIO oval was introduced. This new signage could be found with SOHIO or BORON wording. The BORON brand came into use in the late 1950's and was used for marketing in KY, WV, PA and even into MI in the late 1960s. In 1968 the Fleet-Wing operations were sold to Pennzoil and the Fleet-Wing name was gone by 1980. Growing competition in the 1960s forced SOHIO to look for a partner and in the 1970s they formed an association with British Petroleum
(BP). In 1987 BP exercised an option from the earlier merge and purchased the remaining assets of the company. The SOHIO name lasted for a few years more but in 1991 SOHIO stations were rebranded as BP stations.
Affliated brands include, Caldwell& Taylor, Cincinnati, OH, Spears& Riddle, Wheeling, WV (Fleet-Wing), Refiners Oil Company, Dayton, OH, Canfield Oil Company, Canfield, OH (Canfield and William Penn Products), and with BP the Candadian Companies Supertest an Reliance Oil Company. References for this history are Standard Oil the First 125 Years and Gas Globes Pennzoil to Union. Both books by Scott Benjamin and Wayne Henderson.

[This message has been edited by wfort39663 (edited 09-12-2006).]

[This message has been edited by wfort39663 (edited 09-12-2006).]

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wfort39663
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Posts: 704
From: Carthage. MO
Registered: Jan 2004

posted 09-12-2006 10:33 AM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
Following the breakup of Standard Oil, Standard of Ohio used one pieced etched globes with Red Crown arched at the top and Gasoline at the bottom with a detailed Red Crown in the center. In 1920 the pictured metal bodied Red Crown globe was introduced and used until 1926.

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wfort39663
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From: Carthage. MO
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posted 09-12-2006 10:43 AM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
This globe with a more detailed crown and a blue band was used from 1928 thru 1930. The same globe with a green band was used from 1926 thru 1928.



This is an example of the green band globe with the ethly logo. Used 1926 thru 1928.

[This message has been edited by wfort39663 (edited 09-12-2006).]

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wfort39663
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From: Carthage. MO
Registered: Jan 2004

posted 09-12-2006 02:48 PM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
As previously mentioned, 1928 saw the adoption of the name SOHIO for marketing. This globe was the first to bear that name and was in use from 1928 thru 1934. It was available in both 15" metal body and 13.5" glass body versions as shown.


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bettin
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From: Chillicothe, Ohio USA
Registered: Jan 2002

posted 09-13-2006 10:41 AM     Click Here to See the Profile for bettin   Click Here to Email bettin     Edit/Delete Message
Bill,
You need a better picture of that last one.

------------------
Ron Bettin
740-774-OHIO(6446)
bettin@bright.net

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bettin
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From: Chillicothe, Ohio USA
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posted 09-13-2006 10:44 AM     Click Here to See the Profile for bettin   Click Here to Email bettin     Edit/Delete Message
Porcelain with cookie cutter edge. Should date late 1920's.

Only one I know to exist.

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bettin
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From: Chillicothe, Ohio USA
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posted 09-13-2006 10:52 AM     Click Here to See the Profile for bettin   Click Here to Email bettin     Edit/Delete Message
Sohio sign with transistional image, measuring about 31x43" and found at an old bulk plant.
Made of wood with totally different colors - the brown actually looks like a stained/varnished veneered wood with gold paint overlay.
I suspect a jobber or someone in Sohio corporate may have had this sign specially made for their facility.

------------------
Ron Bettin
740-774-OHIO(6446)
bettin@bright.net

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wfort39663
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From: Carthage. MO
Registered: Jan 2004

posted 09-13-2006 11:46 AM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
Ron, the lighting wasn't good on that picture. Thanks for posting a better one and I'm sure you'll have more signs to post when I get into them. In 1930 SOHIO introduced the X-70 grade of gasoline. This globe was used as a metal body version from 1930 thru 1934 and a glass version as pictured from 1930 thru 1950. Of note SOHIO used 15" metal bodies with a larger 7" base.


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wfort39663
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From: Carthage. MO
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posted 09-13-2006 11:51 AM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
In 1934 the red background ethyl globe was replaced by this newer version. This version was used thru 1939.

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wfort39663
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From: Carthage. MO
Registered: Jan 2004

posted 09-13-2006 11:57 AM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
Renown Green and Renown I suspect were used for a lower grade of fuel or independent stations. A Renown Green globe was sold in Rex Benson's auction and was used from 1930 thru 1934. The pictured Renown globe was used from 1934 thru 1946.

[This message has been edited by wfort39663 (edited 09-13-2006).]

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wfort39663
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From: Carthage. MO
Registered: Jan 2004

posted 09-14-2006 12:14 PM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
Some more globes. Xtane used 1940 thru 1958.

Supreme used 1939 thru 1954.

Two variations of Sohio Aviation. Used 1946 thru 1970. The believe the one on the left without the red dot is the earlier version as the SOHIO lettering in much rounder like the globes from the 30s and 40s.

[This message has been edited by wfort39663 (edited 09-14-2006).]

[This message has been edited by wfort39663 (edited 09-14-2006).]

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thermactor
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From: Decatur, IL
Registered: Apr 2005

posted 09-14-2006 04:09 PM     Click Here to See the Profile for thermactor   Click Here to Email thermactor     Edit/Delete Message
I'm just curious, but are the similarities to DX Sunray merely coincidences? I speak of the red diamond with the white stripe for the writing, and the use of the Boron name.

Thanks,
Wes

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wfort39663
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From: Carthage. MO
Registered: Jan 2004

posted 09-15-2006 12:55 PM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
No relationship between Standard of Ohio and Mid Continent (DX/Sunray). Boron was a chemical compound added to gasoline with better performance and less knocking or pinging as the claimed result. DX, SOHIO and Richfield were among the companies that used Boron. As mentioned earlier SOHIO went as far as to market gasoline under the brand name BORON.

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wfort39663
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Posts: 704
From: Carthage. MO
Registered: Jan 2004

posted 09-15-2006 01:15 PM     Click Here to See the Profile for wfort39663   Click Here to Email wfort39663     Edit/Delete Message
Some more globes. SOHIO Heat, used 1946 thru 1970.

SOHIO Kerosene used 1940 thru 1970.

Two Diesel globes. The one on left used 1950 thru 1970 and on the right used in the 1950's.

Will have some marine globes tomorrow.

[This message has been edited by wfort39663 (edited 09-15-2006).]

[This message has been edited by wfort39663 (edited 09-15-2006).]

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