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  COTM November 2007--Pure (Page 1)

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Author Topic:   COTM November 2007--Pure
Maps for the memories
Active Member

Posts: 117
From: Midwest
Registered: Jul 2006

posted 11-01-2007 10:14 AM     Click Here to See the Profile for Maps for the memories     Edit/Delete Message

(Thanks for the banner, DOC!)
Here comes my try at the COTM. I'm light on petroliana, but heavy on history.

I became interested in Pure in the mid-1970s, when I took my freshman English class in the old Pure research building. This was the first campus of McHenry County College. Before the Union takeover, there had also been a small gas station on the grounds, on U.S. 14 in Crystal Lake, Illinois, which was the first station to get makeovers accounding to the whims of the powers that be.
So, I probably have seen every Pure station style there ever was, when I include the tiny cottage stations in northern Wisconsin. I had hoped to get up there last month to take pictures of what remains, but was unable to do so. I'm sure the rest can be filled in by you!

[This message has been edited by Maps for the memories (edited 11-01-2007).]

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Maps for the memories
Active Member

Posts: 117
From: Midwest
Registered: Jul 2006

posted 11-01-2007 10:31 AM     Click Here to See the Profile for Maps for the memories     Edit/Delete Message
1891—Producers Oil Co., Ltd. Founded from the Eastern Producers Protective Association.
1895—Producers renamed to the Pure Oil Company
1917—Ohio Cities Gas Co., controlled by the Dawes family, purchases the Pure Oil Company. A chain of gas stations is merged with the Dawes’ six gas stations. Moore Oil of Cincinnati is soon purchased.
1920—Directors vote to rename the conglomerate “The Pure Oil Company.” I’ll refer to it as Pure from now on.
Purfina Cooperative Co. formed to handle overseas business. HQ in Antwerp.
1921—Pure Oil Company of South Dakota, retailers of gasoline since 1908, is purchased and merged into Pure.
Pure Oil Company of Minnesota merged into parent Pure Oil.
Mexia oil field discovered by Col. Albert Humphreys.
1922—Ardmore, OK refinery overhauled.
1924—Purchase of Oklahoma Producing and Refining Corporation completed. Humphreys Oil purchase completed. Natural gas interests sold to Columbia Gas & Electric.
1925—Architect Carl A. Petersen leaves Gulf Oil to head the Design and Construction Dept. of Pure Oil, ushering in the era of the cottage-style station.

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kmann
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From: new york
Registered: Aug 2003

posted 11-01-2007 08:07 PM     Click Here to See the Profile for kmann   Click Here to Email kmann     Edit/Delete Message

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thermactor
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Posts: 1393
From: Decatur, IL
Registered: Apr 2005

posted 11-01-2007 09:40 PM     Click Here to See the Profile for thermactor   Click Here to Email thermactor     Edit/Delete Message
Great job so far, Judy!

I've got a question. What is the significance of the red arrow through the Pure logo? I've seen similar red arrows, always diagonal, piercing the Deep Rock, Sunoco, and Diamond logos. There has to be a meaning or reason behind it...

Thanks,
Wes

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Maps for the memories
Active Member

Posts: 117
From: Midwest
Registered: Jul 2006

posted 11-01-2007 09:45 PM     Click Here to See the Profile for Maps for the memories     Edit/Delete Message

The world's best known Pure station owner?

[This message has been edited by Maps for the memories (edited 11-01-2007).]

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kmann
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Posts: 1782
From: new york
Registered: Aug 2003

posted 11-01-2007 09:55 PM     Click Here to See the Profile for kmann   Click Here to Email kmann     Edit/Delete Message
good question wes... my guess... " hits the mark".. kinda' like.. this is it... advertising ploy..

[This message has been edited by kmann (edited 11-01-2007).]

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Maps for the memories
Active Member

Posts: 117
From: Midwest
Registered: Jul 2006

posted 11-01-2007 10:00 PM     Click Here to See the Profile for Maps for the memories     Edit/Delete Message
Wes,
I'd thought it was a late 50s, early 60s thing until I saw Diamond and early D-X signs with them.
I remember hearing why the Sunoco arrows were changed from horizontal to diagonal, but the reason escapes me.
The E. Dundee, IL Pure station had a rotating sign with a stationary arrow. Too cool!

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Dave Rowlison
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Posts: 215
From: Homer, MI,
Registered: Dec 2002

posted 11-02-2007 09:59 AM     Click Here to See the Profile for Dave Rowlison   Click Here to Email Dave Rowlison     Edit/Delete Message

Shot with HP pstc3100 at 2007-11-02

When I think of Pure Oil I think of truck stops, but Hi-Speed (Hickock) is credited with the 1st truck stop. But Pure owned 51% Hi-Speed since the late 1920's and bought them out in 1951. This above picture is of the location of what is said to be the first truck stop at Imlay City, MI. from 1957. Note the Hi-Speed column.


Shot with HP pstc3100 at 2007-11-02

Same location 1958


Shot with HP pstc3100 at 2007-11-02

Same location 1967

Pure put out a "Puretruck Station Directory" that pictured most locations and there services. These pictures come from directories of 1957, 58, & 67.
In 1957 they advertised that they had 176 truck stops in 24 states


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Maps for the memories
Active Member

Posts: 117
From: Midwest
Registered: Jul 2006

posted 11-02-2007 06:53 PM     Click Here to See the Profile for Maps for the memories     Edit/Delete Message
An odd little "Southern style" station attached to a motel (Steve Court) in Cameron, North Carolina.

[This message has been edited by Maps for the memories (edited 11-02-2007).]

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Maps for the memories
Active Member

Posts: 117
From: Midwest
Registered: Jul 2006

posted 11-02-2007 07:15 PM     Click Here to See the Profile for Maps for the memories     Edit/Delete Message
One of the definitive cottage stations, on a 1935 map. Note the 32 state marketing area.

...Plus its rarer, simpler sister...

[This message has been edited by Maps for the memories (edited 11-02-2007).]

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Big Dave
Member

Posts: 7
From: Grove City, Ohio, USA
Registered: Jan 2003

posted 11-02-2007 07:17 PM     Click Here to See the Profile for Big Dave     Edit/Delete Message
I think Sunoco changed the arrow to diagonal when they went to plastic backlight signs. IIRC, it had to do with the heights of the backlit signs as opposed to the metal ones. I think they wanted the arrow to point to the station.

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hy-flash 72
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Posts: 93
From: waterville ohio
Registered: May 2004

posted 11-02-2007 08:49 PM     Click Here to See the Profile for hy-flash 72   Click Here to Email hy-flash 72     Edit/Delete Message
Dave,

Is the Hi-Speed/Pure building still in Imlay city yet? Or is it torned down? I have been up there a few times and could not find it. I have post card picture from it. I will put it up if I can find it?

Randy

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Dave Rowlison
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Posts: 215
From: Homer, MI,
Registered: Dec 2002

posted 11-03-2007 03:19 AM     Click Here to See the Profile for Dave Rowlison   Click Here to Email Dave Rowlison     Edit/Delete Message

Shot with HP pstc3100 at 2007-11-03

Check the crooked sign of this Florida location


Shot with HP pstc3100 at 2007-11-03

Nearly all Pure station had "BE SURE WITH PURE" on them. This one has "DON"T CUSS CALL US" Didn't get the memo??


Shot with HP pstc3100 at 2007-11-03

In the days before many refrigerated trailers they had be to iced and the little gasoline motor blew air over the ice to cool the load.

Hy-Flash: I believe that the Imlay City location is gone. Post your postcard of that location.

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Maps for the memories
Active Member

Posts: 117
From: Midwest
Registered: Jul 2006

posted 11-03-2007 06:52 AM     Click Here to See the Profile for Maps for the memories     Edit/Delete Message
That Atlanta station is identical to the Pure truck stop on the old Beltline around Monona/Madison. I'm glad you posted this because I never got a chance to get a photo of the building. Today, you wouldn't know what it had been.

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SuperAmerica Man
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Posts: 295
From: Central , MN USA
Registered: Oct 2002

posted 11-03-2007 09:24 AM     Click Here to See the Profile for SuperAmerica Man   Click Here to Email SuperAmerica Man     Edit/Delete Message




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