This WILLARD Starting Service flange sign measures 22" by 17-1/2". It is painted tin. From the graphics of the car, I'm thinking the sign is late 1930's-early 1940's vintage.
One side is pretty darn good, while the reverse has wear. The photos make the good side look a little better than it actually is. The best side does have some paint nicks and some minor rust spots here and there. But, it still displays well. By the way, that is sun glare in the bottom red border of the sign, not a blemish.
I'd appreciate some ideas on the value of this Willard flange sign. Thank you, guys. John
Well, thanks to internet information, I can now precisely date this WILLARD Starting Service flange sign to 1939. Here is a '39 WILLARD magazine ad showing this sign design. John