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hawkike, SandPCollector, Sierra Tango Golf
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Original Post (Thread Starter)
Kunz Oil Co. > KO > K Stations > Peoples Plus #775597 03/03/2022 6:54 PM
by Sierra Tango Golf
Sierra Tango Golf
Kunz Oil Company of Minneapolis, Minnesota was founded in 1888. They originally manufactured and distributed lubricants for mills and of course Minneapolis is a historic milling city. They transitioned to automotives as that industry evolved. In 1937 they became local distributors of Diamond D-X products. Their early pump globes and signs featured a car speeding by some saw-tooth pine trees with the slogan: Best for the North.

I'm mainly interested in finding color images of more recent Kunz retail gasoline stores, signs, and logos for their service stations. I'm looking between about 1964 and 1989 when they went through a series of rebranding phases.

Their service stations were known as KO or KO Gasoline from 1964. But the name KO was getting confused with a Conoco brand called Kayo.

So they changed their name again to just K in 1978. They might have been called K-Gas sometimes. But this was getting mixed up with K-Mart and Kerr McGee. The letter K just wasn't giving them the distinctive draw they needed with major petroleum companies moving into their local market.

In 1989 under pressure from competition and other trademarks they rebranded all of their service stations one last time to Peoples Plus. They had 31 stations in the Minneapolis and St. Paul area in 1989 and 1 more in International Falls, MN on the Canadian border.

I'm pretty sure it was the following year, 1990, that Kunz's Peoples Plus chain was bought up by Fina. And that was probably the end of the Peoples Plus identity.

I found some newspaper clippings that feature the K logo for their K Stations and Peoples Plus in the 1980s. One announcing their transition in February 1988 is attched to this post. I'm hoping to find color images of their stations, their store signage, and other branding for KO, K, and Peoples Plus.

I'm especially interested in their "K" period.

Of course, this should not be confused with Circle K which is an entirely different entity. smile

Any suggestions or any collectors with anything they can help me with, I'll be indebted. I'm working on a little local history piece that features one of their stations and it's changing name over the years.
Liked Replies
Re: Kunz Oil Co. > KO > K Stations > Peoples Plus #775598 Mar 3rd a 07:25 PM
by advertologist
a couple examples of the kunz logo .. ... cool
2 members like this
Re: Kunz Oil Co. > KO > K Stations > Peoples Plus #775599 Mar 3rd a 07:30 PM
by mapper
Great info on the People's Plus. I knew about the rebranding, but always thought the company was more about distribution. I didn't realize they had stations that late. I'll do some digging and see what I can find to help.

I'd love to learn more about their history.
1 member likes this

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