Can anyone tell me if this is a gas or oil sign? The sign is 12 feet long and about 2' - 4" tall.

Any help would be appreciated. Thank you

Isn't that Texaco's old motto?

trust your car to the man that wears the star .. ...

https://www.pinterest.com/pin/200550989633070796/?nic_v3=1a2onNFhq

It sounds like a slogan that Sears Roebuck used

Hello Mr. Hardy, yes Texaco. Judging from the material and font, probably used on the "Matawan" style station, c.1970
I'll send you a PM showing its usage on an abandoned station.

You sure its from the 70s? Those look like CNC cut out letters to me. Most 70s signs made in volume were thermoformed off a mold.

After looking at this a bit, it is in the Texaco colors of red and black. I also have a faint memory of this signage, with the capitalized TRUST, being used by Texaco. I don't recall if it was displayed on the outside of the stations, or on the inside above the service area, but it sure seems familiar to me. I'm also getting old and forgetful, so take that into account!

please post on this post showing its usage on an abandoned station .. ...

Thanks everyone for the feedback. The knowledge on this site is amazing.

Texaco station with letters on front of building

Another station with letters on front of station

Ed's photo of abandoned texaco station using slogan of subject .. ...

sign of subject apparently used on this era station, 1981 - 1999 ..

So, looking at all the pictures it appears the lettering was black, green or white depending on what the background was! Interesting thread!

IMO - what you have there would have been used at the tale end of texaco's existence as there

were few that still serviced automobiles, most all texaco stations had Convenience Stores .. ...

The lettering was in use at least in the very early 1960's, as the pictures indicate, and most likely remained on some stations until they were remodeled/closed whenever that might have been.

C1970 credit card clipboard