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1930s Oil Company Lubrication Guides
#678965 Thu Feb 09 2017 03:18 PM
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In the last week I was able to obtain two Tide Water Oil Lubrication Guides; one from 1934, the other from 1935. (neither Veedol_AL nor I knew these existed with these covers)

I own a few Lubrication Guides from Tide Water Oil/Tide Water Associated and Tidewater Oil Companies. But, three of these Guides are different from the others, because it seems that for a period of time in the mid 1930s Veedol and Tydol matched their Maps to their Lube Guides. (as well as matchbooks, postcards, blotters and magazine advertising)

And I am wondering if other Oil Companies; did the same?

1934 Veedol Lube Guide:

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1935 Veedol Lube Guide and Advertising:

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Last edited by Bob Richards; Thu Feb 09 2017 03:26 PM.

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Re: 1930s Oil Company Lubrication Guides
Bob Richards #678966 Thu Feb 09 2017 03:25 PM
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and the; 1936 Veedol Lube Guide (the character logo is known as the Tydol Engineer and/or Veedol Engineer for those wondering) :

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Looking for Tide Water/ Tide Water-Associated/ Tidewater items
Re: 1930s Oil Company Lubrication Guides
Bob Richards #678968 Thu Feb 09 2017 03:30 PM
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Can't answer the question about other companies using the same formats, but those sure are cool finds Bob...GB

Re: 1930s Oil Company Lubrication Guides
Bob Richards #678971 Thu Feb 09 2017 03:39 PM
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Like Gary, I can't provide any further info, but I also like these guides.


Dave GILL,
Dave's Garage & Memorabilia, Inc.
Re: 1930s Oil Company Lubrication Guides
Bob Richards #678992 Thu Feb 09 2017 05:55 PM
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Cool stuff, Bob...


Sell me your Gilmore Oil Co. stuff...
Re: 1930s Oil Company Lubrication Guides
Bob Richards #679062 Fri Feb 10 2017 02:33 PM
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Awesome pick ups, Bob.


Looking for Michelin items + NJ oil company related items (Mohawk, Guardian, Whiz, etc) + animal-related petroliana + Gargoyle/Shell/Sinclair items
Re: 1930s Oil Company Lubrication Guides
Bob Richards #679121 Sat Feb 11 2017 11:33 AM
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Hi, Bob. Very wonderful pieces! In advertising/marketing branding of a company's products, the kind of continuity of look you're mentioning is desired. It's also typical of what's done by many companies, who have internal advertising departments, or utilize professional advertising agencies.

ALSO, to get double or triple duty (or more) from one photo or one piece of artwork would have helped stretch ad budgets in the rather lean times of the mid-1930's. Just a few thoughts. John

Last edited by Jolly-John; Sat Feb 11 2017 11:33 AM.

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