I found this creamy color under the Wayne badge on window frame of a Wayne 60. I'm thinking the pump was originally this cream color, before being red with TEXACO signs and decals before that, Any ideas on what oil company used a creamy color like this?
Check for evidence of blue on the sides or base. If there is it may have been Richfield. The color does not look yellow enough for Richfield. Seaside used a color similar to what you found. Look at the door to see if there is any kind of evidence of a decal. Angling light at it helps to see a silhouette.