So here is a RARE VINTAGE TEXACO MARFAK TACKER SIGN 24 by 40 " let us mark your car ". Tin tacker sign is in aged used rusted as is condition see pics with nice color and shine for age. See below for the history of Marfak first used in 1924
I happened to have close experience with one station that still stands in Irvington, Virginia. It was right next to the Irvington Country Store, which my father ran. It had a number of characters who visited and resided there, including a certain Harcum (Mr. Harcum?), who exposed me to the Southern habit of putting Lance peanuts in 6 1/2 oz. bottles of Coke, which he drank seemingly on the hour. And he needed to drink plenty, as he seemed to use the wooden Coke carton holders as something to sit on out front of the station.Marfak Lubrication Bays, Mr. Harcum, and Walter Dorwin Teague
But back to Texaco and Marfak. The ability for drivers and passers by to see inside the station conveyed a strong message that Texaco dealers knew cars. It would be interesting to see if oil companies would go back to selling service, rather than Coke and cigarettes. It always struck me as silly that oil companies would see nothing weird in owning a convenience store brand, but would largely ignore the car repair market. Perhaps Marfak could be used again in this manner? ExpressLube is a brand that does the same services as Marfak; perhaps there are other needs for a repair brand.
The USPTO registration for Marfak said its first use was in April of 1924; Chevron Intellectual Property keeps the brand alive, still. In the trademark file is the use of the name with a product called Marfak Heavy Duty 2, which is a lithium soap grease. This is smart IP management for companies, namely keeping a sub-brand alive through using its name on a few products, which keeps the brand alive and associated with the company. If the brand is ever needed again, it is ready, protected and has some measure of brand value, even if minor.
Last edited by erp7777; Wed Jan 24 2018 11:20 AM.