This was listed locally just before covid hit, with the auction house showcasing the first pic below and referring to it as a "light up display". They also never mentioned the word neon at the auction when the sign came up for bid, because I don't think anyone at the house knew it was missing the glass on the name Schenley. My friend Joe pulled it off and brought it back to life. Apologies for the poor quality of the last pic tho, looks killer in person.
Thanks. Here is another I picked up a couple years back, same style. Krueger was the first brewer to sell beer in cans. Remember when Jerry Seinfeld used to call Kramer the K-man? The Krueger mascot was a cartoon letter K, the K-man.