I'm always looking at signage, logos, color combinations of modern gas stations... but really only because of my side business in graphics. As far as petroliana goes, pffffft no interest whatsoever there. Just like cars of today, they're nice and shiny and digital but nothing like the classics and now sometimes I dread the fill-ups when you have to deal with the talking TV pumps blasting commercials at you the entire time.
I saw that there was a way to disable that as soon as you start pumping but haven't tried it. Involved pressing top right or left button on the display or something.