 Mystery CALSO Sign
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Joined: Aug 2021
Posts: 90 Likes: 18
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OP
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Joined: Aug 2021
Posts: 90 Likes: 18 |
I scored a mystery sign that was bolted as a portion of the wall on a small shed and then painted on both sides. Worked out a trade and I am only about $100 into this sign. Got to get the first coat of paint off of one side. I have never heard of Calso Gasoline. Got more work to do and get her cleaned up. Will post more pics when it's done.
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1 member likes this:
It's for sale |
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Please - NO offers to Buy or Sell in this forum category
Statements such as, "I'm thinking about selling this." are considered an offer to sell.
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Re: Mystery CALSO Sign
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Joined: Sep 2007
Posts: 15,885 Likes: 630
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Veteran Member
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size of sign please .. ... 
RANDY
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Re: Mystery CALSO Sign
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Joined: Aug 2021
Posts: 90 Likes: 18
Active Member
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OP
Active Member
Joined: Aug 2021
Posts: 90 Likes: 18 |
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Re: Mystery CALSO Sign
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Joined: Aug 2014
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I've never seen that version of the Calso sign before. The more common version is similar to the cloth patch in my display.
Regards, Jim
I collect gas pump salt and pepper shakers
and the plastic coin banks made by AVSCO.
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Re: Mystery CALSO Sign
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Joined: Sep 2007
Posts: 15,885 Likes: 630
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Veteran Member
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I've never seen that version of the Calso sign before. sign of subject in holder .. ... Originally, Chevron remained local to the western United States. In 1946, the company adopted the Calso name for the northeastern market, and only from 1946 to 1958 (when the Calso name was changed to Chevron).
Last edited by advertologist; Sun Oct 09 2022 08:47 AM.
RANDY
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3 members like this:
FordFool69, hawkike, It's for sale |
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Re: Mystery CALSO Sign
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Joined: Aug 2021
Posts: 90 Likes: 18
Active Member
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OP
Active Member
Joined: Aug 2021
Posts: 90 Likes: 18 |
Thanks for the background info Randy!!!
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Re: Mystery CALSO Sign
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Joined: Jun 2012
Posts: 122 Likes: 17
Petro Enthusiast
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Petro Enthusiast
Joined: Jun 2012
Posts: 122 Likes: 17 |
Nice find! That sign and story are familiar too. It looks like I have one from the same wall. LOL. Just this year I finally decided to strip the paint. I posted on oldgas success with citristrip product. Good luck!
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2 members like this:
Yellowzebra, FordFool69 |
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Re: Mystery CALSO Sign
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Joined: Apr 2006
Posts: 46 Likes: 2
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Joined: Apr 2006
Posts: 46 Likes: 2 |
I can shed a little insight into this type Calso sign. This appears to date from the 1930's -1940's.
In the 1930's, Standard of California expanded eastward into Standard of Indiana territory, using the "Calso" name, derived from the name "The California Company". To set itself apart, Calso adopted lime green, white and blue instead of Standard's red, white and blue.
Apparently, after WWII, Standard of California decided to rebrand all its Calso stations in the Plains and Rockies to Chevron, and set up Calso (as the "California Oil Company" in the Mid-Atlantic and Northeast states, with a new logo design: the word "Calso" on a red background, with an elongated "L". The Chevron logo was eventually introduced on the East Coast by the mid-1950's, but both "old" and "new" Calsos would become "Chevron" by the 1960's.
phmlpn
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1 member likes this:
SandPCollector |
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Re: Mystery CALSO Sign
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Joined: Sep 2007
Posts: 15,885 Likes: 630
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Veteran Member
Joined: Sep 2007
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RANDY
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Re: Mystery CALSO Sign
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Joined: Aug 2021
Posts: 90 Likes: 18
Active Member
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OP
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Joined: Aug 2021
Posts: 90 Likes: 18 |
Got one side completely cleaned up today. Will work on the other side during the week after work.
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3 members like this:
Skydog, It's for sale, mcgas |
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Re: Mystery CALSO Sign
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Joined: Jul 2019
Posts: 404 Likes: 38
Petro Enthusiast
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Petro Enthusiast
Joined: Jul 2019
Posts: 404 Likes: 38 |
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Re: Mystery CALSO Sign
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Joined: Nov 2007
Posts: 1,239 Likes: 14
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Joined: Nov 2007
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Pretty snappy looking sign, like the colors, nice find!
collecting standard oil items
Tim Flannery
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Re: Mystery CALSO Sign
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Joined: Dec 2002
Posts: 749 Likes: 24
Petro Enthusiast
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Petro Enthusiast
Joined: Dec 2002
Posts: 749 Likes: 24 |
According to the "Guide to Gasoline Logos" ; Calso started in the late 1930's in the Rocky Mtn states & in the Northeast states in 1945-46 & logo/sign was used in 1940-41.
Pictured map is a 1939 with the marketing area in the 2nd picture.
Dave
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