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#14269 Tue Feb 25 2003 07:53 PM
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Can anyone out there tell me what ESSO branding stood for...or perhaps this was not an abbreviation..? Thanks


Dennis Moen
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#14270 Tue Feb 25 2003 08:07 PM
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I believe ESSO stands for Eastern Seaboard States Oil...........................

#14271 Tue Feb 25 2003 08:34 PM
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Dennis,
I'm not sure of what ESSO stands for, but Standard Oil Company of Indiana made a good case in court that since you only hear the two letters, S & O that it stood for Standard Oil. Esso had started marketing in Standard (Ind) territory(each of the Standard compnies was assigned a marketing territory in the 1911 anti-trust break up of Standard Oil). Standard(Ind) took Esso to court and won. ESSO had to abandon Satandard's territory or market under a different name. Sohio had blocked them from marketing under the ESSO and ENCO names in their territory too.
Esso bought up many smaller companies and marketed under their names. Eventually they changed the name to Exxon for the whole operation.
Bob


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#14272 Wed Feb 26 2003 10:36 AM
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I was always under the impression that ESSO stood for "Eastern States Standard Oil". In fact, I believe I've seen that on an oil can or two.

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Don "oltoydoc" Sherwood


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#14273 Wed Feb 26 2003 06:16 PM
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My Canadian buddys say it means (every saturday & sunday off)


Chris Holt
#14274 Thu Feb 27 2003 04:39 PM
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I agree with Lastgas, the ESSO word is not an acronym. I have read this in several books on the history of Standard Oil. You only hear the "SO" when you say it and it stands for Standard Oil.

Mike


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Thou wilt shew me the path of life:
in thy presence is fulness of joy;
at thy right hand there are pleasures for evermore.

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