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I remember around 3 years ago that Shell bought out Texaco stations and saw the information at old Texaco stations.Yet on a recent trip heading thru Bakersfield area I saw a Texaco station with modern sign still in operation, now I am wondering whats up as I never see any Texaco stations where I live. All the others I seen had been changed over several years ago

Up until July 2006, both Chevron and Shell co-owned the "Texaco" gasoline brand name. Since July 2006, Chevron owns exclusive rights to the name. The Chevron "Texaco" stations have added signs which state "With Techron" and will accept Chevron credit cards. I've noticed that there are still many remaining non-Chevron "Texaco" stations throughout the country. When Chevron will crack down and force a re-imaging of these stations is anybody's guess.

Hope that helps.

You still see a Havoline/Texaco car running around in NASCAR. Don't think it's going to happen.

Havoline/Texaco car?? It's sponsored by CHEVRON!!!!!

The non-Chevron "Texaco" stations I was referring to are not operated by Shell anymore. They are local dealers and even jobbers who are too cheap and/or lazy to re-image the stations.

So what does it hurt if they choose not to re image?

Yes Paul Texaco/Havoline Racing, look it up !! Do you see Chevron on the side of the car ? Why do you think they still have Texaco/Havoline out there. Because it's great for business!!

[This message has been edited by blackteetexacogold (edited 06-09-2007).]

[This message has been edited by blackteetexacogold (edited 06-09-2007).]

I would imagine if you owned 56ChiefStar Texaco for 30 plus years, you would rather leave it Texaco than change it!!

I emailed a very reliable friend down in Texas a few days ago. Asking him about the situation with Texaco.

His response to me "Texaco is still a major recognized brand".

When the 42 car won two weeks ago, I couldn't see a Chevron sticker on it anywhere? I'm sure it's there somewhere, just haven't located it yet. LOL

edited for spelling

[This message has been edited by blackteetexacogold (edited 06-29-2007).]

Mr. Black T,

Apparently, you don't know where to look. I can assure you that Chevron now owns all of Texaco, including the Texaco and Havoline brand names. Check out the Chevron website and then proceed to the link for the "2006 Texaco/Havoline No. 42 Driver"...

http://www.chevron.com/brands/texaco/

Mr. Pabloooooooooooooooooo

Maybe you should reread the first post! For that matter, read the whole thread over again. You seemed to have missed something. I know who owns Texaco !!! We are talking about the signage here.

When have I ever said Chevron didn't own the Texaco/Havoline Brand names? My friend also states

" The Texaco brand is too well known and valuable to stop using it".

Why don't we wait and see, it's only been 6 years.

Thanks for your valuable input.

Mr. Black T

P.S. Looked everywhere, still can't find that crummy little Chevron sticker!

edited for my amusement

[This message has been edited by blackteetexacogold (edited 06-29-2007).]

Black T,
Maybe we should both go back and reread the thread, particularly 56chiefstar's first post. In my reply, I was commenting on all the "many remaining non-Chevron 'Texaco' stations throughout the country".

I never said or implied that the Texaco name would disappear. Quite the contrary. Chevron plans to continue growing the number of Texaco stations through a jobber/dealer network. My main complaint was (and is) that Chevron is still allowing some of the formerly "Shell" owned Texaco stations to operate under the Texaco branding and signage. Since Chevron now exclusively owns the Texaco brand, the company should force the current dealers and/or jobbers of those stations to close or rebrand. This will avoid confusion among loyal Chevron and Texaco customers. As a Chevron employee, I quite often fill up at a "Chevron" Texaco station. It's the exact same gasoline, with Techron!! (By the way, the "Chevron" Texaco stations will have signs saying "with Techron" and will accept Chevron credit cards.)

Cheers!!

[This message has been edited by Pablo (edited 06-29-2007).]

"the company should force the current dealers and/or jobbers of those stations to close or rebrand"

MAYBE Chevron exec's realizes that IF they try to Force a re brand, those small dealer/jobbers just might switch brands OR become INDEPENDENT instead!

db,
You don't get it!! These non-Chevron Texaco stations are NOT supplied by Chevron and are not affiliated in any way. They are generally local independent dealers who prefer to ride the Texaco brand as long as possible. The problem I see is that these stations can be supplied with any gasoline from any jobber. The quality of the fuel, service and station appearance can reflect negatively on the entire franchise just as Chevron is trying to improve and expand the brand.

Questions??

As a Chevron employee, What is your Job Title ?

So by being an independant, using a copyrighted name, are they not guilty of copyright infringement? Hence, the original comment.

Why does it matter?? I'm a financial analyst in the MidContinent business unit (upstream). However, I'm very familiar with our downstream operations.

Due to the agreement with Shell, the Texaco brand transition was allowed to play out over a four year period. Now, a year after the deadline, the time has come for the remaining Texaco stations not in the Chevron jobber organization to be forced to rebrand or close. Simple as that. I'm just stating that Chevron hasn't played hardball with these lingering dealers who have NO rights to the Texaco brand name. There should be a stronger effort to protect the brand and public image. IMO

Thunder II,
EXACTLY!! Thank you!!

Pablo

What kind of Signage is at a "Chevron" Texaco Gas Station ? Please explain this to me.

You wrote:

Chevron plans to continue growing the number of Texaco stations through a jobber/dealer network. What kind of signage is at this stations ?

Thanks

Black T,

All "Chevron" Texaco stations have a blue/white "with Techron" sign attached to the red/black "Star" ID sign. Techron is a Chevron trademark fuel additive. See an example of the sign at the following link...

http://www.texaco.com/yourcar/techronadvantage.asp

Texaco stations not displaying this sign, will have the old red/black "Star" signage. These stations are not affiliated with or supplied by Chevron's jobber network.

So where IS the CHEVRON decal, on the HAVOLINE car?

Why does this bother you so much Paul? Just asking. By what you have written it doesn't seem to bother Chevron management. I am sure that the answer to the question of forcing dealers/jobbers to re sign is not "cut and dried". What does one do with a frachisee who has a Shell lease with the Texaco name? It seems to me that this could be quite the legal minefield. Maybe that is why nothing is being done, or maybe something is being done and Paul you aren't high enough on the ladder to know about it. I think we have 2 Texaco stations here in town, but I never go there prices too high.

Well I fully understand why gas costs $3.25 a gallon now !


Good night & God bless

Bob,
Review my previous posts for valid reasons why I'm concerned about the renegade Texaco stations. In addition, Old Gassers should be aware of the situation. If you encounter a Texaco station with no Techron sign and poor quality fuel, service or cleaniness, it's just your neighborhood independent station which just happens to have old Texaco signage in place.

One can't assume that Chevron marketing "management" knows what they are doing in this regard. I've seen this group lose many high volume dealers, losing entire sales territories to competitors. This is easy to do in this day of multi-branded jobbers always hot for the best deal. The business demands top-notch management to take appropriate action as needed to protect the brand and marketing territories.

That said, my sense is that the Texaco operation is still "small potatoes" within Chevron marketing. The company intends to manage the brand strictly through a jobber/dealer network. However, if they don't manage the business properly, the company could lose the long established Texaco brand image and customer loyalty. IMO

[This message has been edited by Pablo (edited 06-29-2007).]

But WHERE is the CHEVRON decal, on the HAVOLINE car?????

Decal is Under the gas cap.
What company supplies the fuel for Indy 500 ?
Do the cars use official fuel or bring their own ?

Paul, you still haven't answered the question why do you care so much? Because you are a loyal employee? Working for Chevron's MidContinent, I really can't believe that you are privy to firsthand information on Texaco within the Chevron Corporate structure. Now if has something to do with projections on safety programs, they might include you. Your comments about corporate management not doing their jobs is quite distressing, and they don't sound like the comments of a loyal employee. To me, as a stockholder, your thoughts would have more influence if you worked in leasing or distribution. SO again, why do you care so much?

Neighborhood Independent

Sounds like my father's station where he worked 7 days a week. Supported 6 boys and a wife.

Corporate Management

Sounds like the men who treated my father like **** .

T

A good friend of mine owns a gas station and was Texaco until he was given an ultimatum on up grades, it was going cost him around $30,000. They wanted him to change the pumps pay for the signage, the whole ball of wax, it was all or nothing. Sinclair came and did everything free of charge, and he didn't have to up grade his pumps.

Basically he wasn't a high output convenient store (still has two working bays) and they didn't want him as an outlet anymore, so they gave him the shaft.

Brian

Hey Thunder I was searching around and found the Chevron logo on a 2003 Jamie McMurray TEXACO/HAVOLINE NO. 42 diecast car. Here's the link. I hope. http://www.texacohavoline42.com/store/Details.asp?ProdID=32&category=
So far I can't find it on the new NO. 42
Mike