Back around 1989 when I was buying gas pumps I came across a pump with this badge on it. A quick look told me it was a Martin & Schwartz. If I had taken a closer look I would have discovered the Americas were upside down and it was actually a Southwest Model 70 pump. I didn't buy it because I already had 200 gas pumps, it was bolted down and I just didn't like its boxy look.
When I wrote the first edition of my Gas Pump Identification book I included a section where I listed over 125 companies that had made gas pumps. What information I had at the time was included. In the 2nd edition, I basically just repeated what was in the first. After the 2nd book I copied this section of the book to my website. You can read all these histories (including Southwest) by going to:
http://petrolianacollectibles.com/company_histories.htmI do have some literature on your pump, it can be seen here:
http://petrolianacollectibles.com/southwest%2072.htmAn update of the above on Southwest:
Around 2000 the Tokheim Pump Company purchased Southwest. This may have been one of the mistakes Tokheim made that lead them to bankruptcy two years later. When the assets of the Tokheim Company were auctioned, the Southwest company was purchased by Dresser Wayne Inc. Not long after that Dresser Wayne moved their headquarters to Austin, Texas where they are today.
As Ed mentioned above, Southwest has always been one of hardest companies to find any information on or pictures of the pumps they sold. My 2nd Edition shows only 20 pumps made between 1924 and 1948. The 3rd Edition will show 37 pumps, mainly because I extended the cut off date to 1975.
If you are looking for information about any gas pump I suggest you go to my website:
www.petrocollect.com there is over 12,000 images on this site.
Jack Sim