The origins of this global enterprise can be traced back to Marcus Samuel in London, England circa 1833. He started an import export business selling sea shells to Victorian natural history enthusiasts. Later his son expanded the business into exporting Russian oil products to asian markets. The name "Shell" first appeared in 1891 as a trademark for kerosene being shipped to the far east. In 1892 the first tanker load of kerosene was delivered to Singapore and Bangkok. 1897 saw the formation of the Shell Transport and Trading Company.
Meanwhile, a Netherlands company named Royal Dutch was competing with the British for overseas petroleum markets. A merger with with Samuel's company was arranged and in 1907 the Royal Dutch/Shell group of companies was created and a worldwide enterprise was born.
History of the Pecten: First appeared in 1901 as a Mussel shell and in 1904 gained more of an imagery status as a Scallop shell.
1909 saw it refined to the early image we are most familiar with. Major changes were made in 1948 and 1955. Why red and yellow? The companies first kerosene shipments were in red containers, traced to Spanish origins. Early Shell of California stations seeking visual impact saw the connection to the state's Spanish heritage and red and yellow were chosen.
I'll be adding more history bits later, hopefully to include the formation of Shell of California and Roxana Petroleum Company. But we want to see pumps, cans, signage, globes, all that good stuff, right?