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#818966 Sat Jan 24 2026 03:43 AM
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This style of M was used from about 1959 to 1962 but never on a sign or on a can or container.
I have heard the rumor that it was experimental.

Dave

Western US 1959-61.jpg Marathon small.jpg McLaughlin double.jpg Envelope.jpg
Last edited by Dave Rowlison; Sat Jan 24 2026 03:51 AM.
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Station picture with what was called the straight sided or block style M.
Notice the last picture has the runner, the big M road sign & the block style M decals on the pumps.

Dave

Beacon June 1961 Toledo Ohio.jpg MARATHON STATION  STRAIGHT SIDED BIG M.jpg Marathon 1962.jpg M 3-styles.jpg
Last edited by Dave Rowlison; Sat Jan 24 2026 04:04 AM.
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The block style M shows up on a lighter, included on a ad glass & station pump decals.

Dave

Lighter.jpg Marathon 4 ad glasses.jpg MARATHON STATION  STRAIGHT SIDED BIG M.jpg
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Another rumor was that Monsanto threaten a lawsuit over the use of the block style M.

You can see the colors used on the decals.

Dave

Hinsdale station M pumps-w.jpg sign change.jpg Monsanto-Lion.jpg
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If a sign exists with the block style M, it might be a oil well sign.
The Marathon Pipeline has some equipment ID with the block style M.

The matchbook has a blue M in the frame from the runner sign.

Dave

Beacon NOV 1960 Pipeline 2.jpg Truck_May-1960.jpg Marathon blue big M.jpg
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Macmillan also used a block style M:

IMG_2984.jpeg

Looking for photos of 60s era Shell-A-Rama gas station Rt. 17 Mahwah,NJ (opposite Pal's Diner)
Support the hobby- attend your local petroliana shows

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It was a transition logo from the Running Man to the Marathon logo. As they were ramping up to make the switch Monsanto threatened to sue if they didn't modify the M. At least that's the story we heard from our reps from Marathon.

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Midland had an M logo:

IMG_2992.jpeg

Looking for photos of 60s era Shell-A-Rama gas station Rt. 17 Mahwah,NJ (opposite Pal's Diner)
Support the hobby- attend your local petroliana shows


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