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Dealer Signs
#9693 Mon Dec 18 2006 05:25 AM
Joined: Oct 2000
Posts: 1,672
Likes: 13
Locust, NC
5
57-Chevy Offline OP
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57-Chevy
Veteran Member
5
Joined: Oct 2000
Posts: 1,672
Likes: 13
Locust, NC
OK, here's my stupid question for the day. What exactly are "Dealer" signs like the Gulf I just picked up as opposed to ones that have the same logo minus the word "Dealer"? I've never asked and I've never heard anyone say why. I was thinking that the dealer signs were at stations that the bulk plant dealer owned? Right or wrong? Are the Dealer signs any more rare?

Thanks,
Mike

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Re: Dealer Signs
#9694 Mon Dec 18 2006 10:22 AM
Joined: Jan 2005
Posts: 485
El Dorado Hills, CA
P
Pablo Offline
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Pablo
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Joined: Jan 2005
Posts: 485
El Dorado Hills, CA
Mike,
Some oil companies added the "Dealer" label on signage to let the public distinguish between dealer owned vs. company owned stations. However, I believe Gulf added "Dealer" to all orange disc identification signs in 1936 and used it until the 1960's. The "Dealer" label was then dropped when the "new" disc logo was adopted in 1963.

Other Gulf collectors may have more specific information on why Gulf went to the "Dealer" signs.

Paul

[This message has been edited by Pablo (edited 12-18-2006).]

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