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#795124 Sun Aug 27 2023 11:37 AM
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hawkike Offline OP
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How they changed over the years.

Good info for newer members/collectors.

DSCN0830.jpg

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hawkike #795147 Mon Aug 28 2023 08:50 PM
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That is not accurate. There are many more. Also depends on is it U.S Shell, European Shell, U.S. west coast or U.S. east coast.


I likeShell [Linked Image from imagizer.imageshack.com]
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MATT ALVAREZ #795155 Tue Aug 29 2023 09:00 AM
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hawkike Offline OP
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These were taken from a Shell Oil magazine,logos used in the U.S.A.


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hawkike #795164 Tue Aug 29 2023 11:27 PM
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I agree with Matt.

hawkike #795168 Wed Aug 30 2023 07:06 AM
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Originally Posted by hawkike
These were taken from a Shell Oil magazine,logos used in the U.S.A.

I agree with you, This is an accurate chart of the major US changes of the basic clam shell logo. It is just incomplete, as there are more, less significant changes, that occurred over the years. I don't think the original intent of this chart was to include all foreign logos. Thanks for posting.


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hawkike #795171 Wed Aug 30 2023 11:18 AM
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Paul Bell #795172 Wed Aug 30 2023 12:14 PM
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hawkike Offline OP
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I understand what Matt is saying,not all logos are on the post.

This is from the 20's era.Note it has 15 flutes and the broken line side to side near the bottom.


More Shell logos.

IMG_2976.jpg DSCN5321.JPG
Last edited by hawkike; Wed Aug 30 2023 08:51 PM. Reason: picture

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hawkike #796196 Tue Sep 19 2023 10:46 AM
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Very cool timeline of branding development! I have this oil can that's stamped 1980... interesting to compare!

20230725_103127.jpeg
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