1926—Pure moves its general offices from Columbus to Chicago’s Jewelers’ Building, which is then renamed the Pure Oil Building.
Late ‘20s—Supplies many Southeast marketers: Wofford Oil Company of Georgia, Wofford Oil Company of Alabama (1925), and Sherrill Oil Company of Pensacola (1925). Wofford sold a gasoline-benzol blend as “Woco-Pep.”
Cottage-type stations begin to be built.
Several domestic fields yield large oil strikes.
1927—Detonox brand, dyed red, is marketed in the East.
1928—Large holdings in Hickok Oil Corporation of Toledo deliver 14 bulk plants and nearly 300 gas stations in northern Ohio and the lower peninsula of Michigan.
1929—Purol-Pep regular, dyed blue, is marketed in all regions. Pure enters agreement with minor stakeholders in Van, Texas fields to intelligently exploit the resource.
1931—Arrangements are made with Keystone Oil and Manufacturing Company to begin distributing Pure products in its service stations. 15 Pure stations in the Chicago area result.
Motor grade gasoline introduced to Ohio: dyed blue, Purol-Pep reverts to a golden product.
1932—Pure buys large interest in AMSCO.
1933—Retails General Tire Company’s “Yale” brand tires.
