I always thought it was just a catch phrase. The "Hi-Arc" is what you get across your plugs in your car when you use this gas. It would be kinda like the "White Flash" logo. It just sounds like good marketing for the time. I don't think "Arc" is an acronym for anything in this logo.

Mike

[This message has been edited by Mike Smith (edited 12-21-2007).]

KJV Psalms 16:11

Thou wilt shew me the path of life:
in thy presence is fulness of joy;
at thy right hand there are pleasures for evermore.