A great thing about an opinion. We are all allowed to own one...
Ed, since I was there and you weren't.... Interesting....
COTM 2007... Oilzum....
http://www.oldgas.com/shoptalk/ubb/Forum4/HTML/001707.html1954 Magazine ad:

1957 Magazine ad:

1964 Magazine ad:

(and I supplied a couple images, before)
Strange that Bagley and White would spend "Tens of Thousands of Advertising Dollars" (probably, much more), in Magazine and Newspaper advertising for their "New Logo"... But, they never made any signs to be displayed in Garages, Gas Stations, Auto Service Departments, Auto Parts Stores....etc... To be displayed close to their "New Cans"....
So ensure that the Public, who were in such establishments, would/could relate Oilzum products to the "New Logo"...