Primarily Petroliana Shop Talk Forums Non-Petro Discussions Non-petro Discussion and Showcase The origin of Smokey the Bear

Yep...I have even seen the Esso/Enco tiger referenced to Texaco....here is a quote from a recent article regarding Smokey Bear, who, by the way, turns 70 this year...

A 1952 anthem celebrated "Smokey the Bear" and stirred a debate that lasted several decades. To maintain the proper rhythm in the song, the writers added "the" to the name, etching Smokey the Bear into the public psyche. But his name always was, and still is, Smokey Bear.