I wash to get all the crud possible off and spray the "clean" surface with muriatic acid, leaving it on several minutes. It is not going to hurt the porcelain. I then scrub good with Barkeepers Friend, sometimes with the acid still on the sign if it needs it. Always use gloves and do not breathe the fumes from the acid-not even a little bit.

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Collecting the Mississippi companies:
Billups, Southland, Rose Oil,Crystal Oil, Barq's