Im all for someone starting their own business and WOOO HOO if it works...starting a small business these days is near impossible with everyones hands in your pockets if you do it legit...But why all the hate on ebay. I am a seller there and my only REAL complaints are that they change the search systems ALL THE TIME to mess with my projections and that they favor the buyer in a lot of situations they can research a bit better for a FAIR outcome. I can bitch all day about ebay with a few beers in me, but in reality the overhead is nearly nothing and I reach a lot of people and its growing my business all the time. So what are you offering that they don't? I think that a NORM can be replaced...All the youngsters on here can site Facebook over Myspace or Livejournal...But that happened because Facebook is different, not just fine tuned. I would schedule a little think tank with some large sellers before you go all in...if that is your intention.