Originally Posted By: richlube
lucky to get this early Gilmore 3 inch pinback a few weeks ago.


Cool!... dates Oct. 1936. "King For A Day" was a 2 month (Oct. 1 - Dec. 1) sales contest amongst Gilmore dealers. 82 dealers won 24 hours, all expenses paid by Gilmore, to do whatever they wanted. This contest coincided with the "Vote For Red Lion" advertising campaign. I imagine you've seen those pinbacks before.

Sell me your Gilmore Oil Co. stuff...