The small (app. 1 1/2 x 4 ?) Pattons tin sign is a match striker. Companies gave these out to homeowners and businesses so every time you struck a wooden match to light a stove, fireplace, lamp etc you would see their advertising.

Looking for photos of 60s era Shell-A-Rama gas station Rt. 17 Mahwah,NJ (opposite Pal's Diner)
Support the hobby- attend your local petroliana shows